Give Joy This Season with the Hottest – and Most Affordable – Gifts from jcpenney!

PLANO, Texas (October 23, 2008) — The most cherished time of year is fast-approaching – friends and family gather, parties swirl with excitement and evening attire sparkles. Prepare for the season of giving without breaking the bank, and jingle over to jcpenney for the hottest trends in holiday fashion, gifts and decor – whether for loved ones or yourself!

Be sure to take a look at our online gallery for a quick glimpse at images and pricing for all the season’s must-haves:
http://newsroom.mbooth.com/jcpenney/LookBooks/Holiday/main.php/v/ChristmasInJuly08/

Give Shine – Ring in holiday cheer with sparkle that will usher in warmth during brisk winter days.

• Feeling gray? Shine in a yellow a.n.a® squareneck cotton cashmere sweater ($36).
• The Silver Glitter Swirl Flameless Candle ($15.99-$19.99) will bring holiday cheer with a soft glow – perfect for relaxing or entertaining.
• Add a touch of dazzle to any room décor with the Chris Madden® Gold Mercury Glass Table Lamp ($240).
• Try small or large-sized Silver Apothecary Jars ($39.99-$79.99) to add glimmer to any room.
• Sparkle, dazzle and shine in AuraGento Fine Jewelry – a shimmering mix of 14K gold and sterling silver ($79.99-$300).

Give Brights – Spirits soar when your holiday look is swathed in the brightest palette.

• Look festive in a crimson Worthington® ponte jacket ($60) and floral drape-neck blouse ($30).
• Brighten up a cold winter day with SJB sweaters, scarves & vests , ($36-$44) in an array of beautiful bright hues.

Give Her – Bring some joie de vivre to a gray winter with a Parisian flair that she will love!

• A nicole by Nicole Miller® black shift with jewel detail ($80) will make a chic impression with a glimmer of holiday sparkle.
• Ooh la la! A Bisou Bisou® smocked chiffon top ($44) will make heads turn on a casual stroll.
• Bring panache to the next soiree with Worthington’s black/white Ombre Skirt, ($50) paired beautifully with the Belted Ribbed Cardigan ($44) in black or heather gray.
• Charm the office with a St. John’s Bay® velvet blazer ($44) over a long-sleeve ruffle shirt ($30).
• To finish off any look, add a Mixit® Eiffel Tower necklace ($22) in silver or gold or a strand of pearls and lace from Worthington® ($24). Mais oui!
• Any woman can appreciate the dazzle of a stunning ½ ct. t.w. Silvermist™ Diamond Ring ($1,249).
• Exude a Je ne sais quoi with Black & White Diamond 2 ct. t.w. earrings ($1,335) to offer a classic touch for any occasion.

Give Brr – From cozy winter ensembles to cute casual outfits to warm blankets and throws, you’ll find a mix of classics and contemporary styles to suit any mood.

• Feeling the chill? Snuggle up by the fireside with an a.n.a® cowl-neck sweater ($44) and a mug of steaming hot chocolate.
• Toss on a stylish Liz & Co® sweater buckle jacket ($60) for those hectic shopping trips.
• Instead of a coat, mix it up with an a.n.a® chunky cable-knit cardigan ($36).
• For a softer touch, a.n.a® offers cotton cashmere turtlenecks ($36) in a variety of colors for easy mix-and-matching.
• The item of the season is scarves ($14-$38)! jcpenney offers a variety of styles to add the finishing touch to every winter outfit.
• Don’t leave men out in the cold. With layered J. Ferrar® Argyle sweaters and sweater vests ($42), men will love dashing through the snow layered up in style.
• Cure the winter chill with the Ultimate Plush Blanket by Chris Madden®
($69.99-$89.99) or a variety of Studio® blankets and throws, ($19.99- $79.99).
• For warm feet and a hot look, add Arizona Cascade boots with faux fur lining, ($70) to your next winter outfit.


Give Entertainment – As loved ones gather together for holiday fun at home, jcpenney has great items that cater to family and friends alike!

• Set an elegant table with American Living® Meredith 24-piece Dinnerware ($129.99) and Pique Table Linens ($29.99-$79.99 in Burgundy, Ivory, Navy, Olive, and Gold).
• What’s a delicious holiday brunch without waffles? The Waring® Pro Belgian Waffle Maker ($89.99) prepares picture-perfect waffles that taste as good as they look and smell!
• The Circus Cart Popcorn Maker ($499.99) serves the perfect treat when watching classic holiday movies with friends and family.
• Cook like a chef with state-of-the-art cookware! The cooks Turkey Roaster Oven ($99.99), Slow Cooker ($49.99) and a 13-piece Stainless Steel Tri-ply Cookware Set ($499.99) will make cooking for others easy and enjoyable!

Give Style – Impress at glittering holiday parties this season with a lifestyle that exudes luxury, elegance and style – yet at a smart price.

• Arrive at the party fashionably late – or just in fashion – in a shimmering nicole by Nicole Miller® strapless metallic cocktail dress ($80).
• Top off your festive attire with a plush a.n.a® faux-fur chubby ($200).
• Be the life of the party in a Bisou Bisou® ruffle front dress($70). Fun is sure to follow.
• For the flirty romantic, nicole by Nicole Miller’s® magenta lurex dress with rosette detail ($80) is perfect for that candle-lit holiday dinner.
• Men, don’t let the women outshine you! Steal glances in a daring Stafford® tuxedo ($99.99). No need to worry about accessories. The Stafford® Tuxedo Box Set ($29.99) includes a shirt, bow-tie and cummerbund all in one!
• J. Ferrar® offers more contemporary options such as a gray pinstripe buttondown ($42) worn under a fitted gray suit ($250).
• Add a punch of color and elegance to your table with Chris Madden® Chambour Dinnerware in red and gold, $299.99 (65-piece set).
• With Sephora shops located conveniently inside a number of jcpenney stores, you’ll find a selection of top brands in makeup, skincare, fragrance and accessory products such as Bare Escentuals® and Philosophy®.

Give Class – Bring the family together with the American Living® Holiday Collection. From charming knits to elegant evening wear to home accents, American Living® offers something for all occasions.

• Jazz up a basic outfit with an American Living® cardigan ($100) in a traditional Adirondack pattern.
• Plaid is back! Play the gracious hostess in a black velvet and red tartan dress ($120).
• Capture the traditional holiday spirit in a ruffled blouse in heirloom tartan ($65).
• Girls will look adorable in charming dresses ($40-$48) and tiered ruffled skirts ($44-$46). Timeless plaids, stripes and comfy snowflake-adorned sweaters ($86) will make them look like perfect angels.
• American Living® holiday menswear mixes dress pants ($110) with colorful sweaters ($86) for a polished, yet comfortable look.
• Whether on business, a family vacation, or heading home for the holidays, the American Living® Mackenzie 20" Wheeled City Bag ($200) will take you there in practical style.
• Family members and houseguests will love napping with the American Living® Cable Knit Throw ($80) on chilly afternoons.
• The American Living® Oakdale 11.5" Hurricane Glass ($29.99-$34.99) is perfect for holding candles, flowers, or creating your own festive look by layering with holiday ornaments.

Give Comfort – In the midst of the holiday frenzy, jcpenney makes it easy to relax and unwind!

• Get the feeling of a luxury spa at home with the Chris Madden® CM Hotel Spa Collection ($18-$85) which includes a bath mat, body wrap, candle, diffuser, pillow, robe and towels.
• Retire for the evening on luxurious 800 thread-count Egyptian cotton sateen Chris Madden® sheets ($99.99-$109.99).
• Lounge around in the snuggly comfort of brushed knit pajamas from Earth Angels ($29.99-$33.99).
• The Sunbeam® Electric Blanket ($89.99-$199.99) is energy-efficient and can keep you snug all night long.
• Layer on the comfort and style with the a.n.a Lurex Cardigan ($50) in gray and silver, perfect for an afternoon coffee with friends.

Give Fun – Get in touch with your inner child for fun games and toys that are exciting and educational at the same time.

• The collector’s edition of Etch A Sketch ($49.99) comes with a bronze screen to commemorate the 100th anniversary.
• My Sports Motion-Activated Video Game ($89.99) is a complete interactive sports package that responds to movement with a wireless remote. Fun for kids, young and old!
• Giggles galore with the Tribot Personal Talking Robot ($169.99).
• Make an impression with a bilingual vocabulary with the English/Spanish Bilingual Laptop ($59.99).
• Lucky the Wonder Pup Plush Labradoodle ($79.99) responds to voice commands and performs tricks. A great and fun substitute for the real thing!
• Let holiday carols ring with the Ladybug iPod Dock ($149.99).
• Never lose your TV remote again with the self-illuminating Sharper Image® Jumbo Remote ($39.99).
• Yearning for warming weather? When beach and pool season arrives, be prepared with the unique Underwater Camera Mask ($129.99).
• For music buffs, transfer favorite albums to your computer with the USB Turntable ($169.99).
• Release the photographer in your child with the Kidz Digital Camera ($34.99), which stores 150 images and also offers a slide-show player.

Give Green – Give back to the environment this season. jcpenney offers eco-friendly apparel, accessories and home décor to satisfy every green lifestyle – and without the guilt!

• Men can bundle up with St. John’s Bay® recycled cotton fleece zip-ups ($50) layered over organic cotton buttondowns ($50) and waffle Henleys ($36).
• Get through the hustle and bustle of the holidays with Levi’s® eco-friendly denim ($58) line. Feel good while looking good!
• Count down the minutes to gift-giving time with Citizen® Eco Drive™ watches for men and women ($225-$395).
• Studio® Organic Cotton Blankets ($69.99-$89.99; available in the following colors: sage, mocha, sun-baked clay or very natural) will keep you warm and cozy.
Give Smiles & Turn Heads – With full-service salons and portrait studios available in-store, jcpenney is a true one-stop shop for all your needs this season.
• Framed portraits of family members make great personalized gifts. Reconnect with family and friends by turning your family portrait into a photo greeting card!
• jcpenney’s skilled salon associates offer the latest trends in hair styling, coloring, texture and finishing services, ensuring you’ll be looking your best for any holiday party.
Give Back – Every year, jcpenney recognizes the importance of charity and you can too, by purchasing one of our items that will benefit the jcpenney Afterschool Fund. All net profits from the sale of the below items will be donated to the Fund, which helps provide children in need with access to life-enriching afterschool programs that keep them safe and foster their academic, physical and social development.
• Kids will learn science concepts through fun, hands-on activities with Learning Activity Kits ($24.99).
• The Mr. Men and Little Miss series has been one of the most beloved children’s books for over 30 years (Plush retail, $13.99; set of four books, $9.99). Special Mr. Men and Little Miss gift cards will also be available.
The joy of giving starts at jcpenney. Whether rushing around for last-minute gift ideas, putting the finishing touches on your holiday table or attending a fun holiday fete, it’s easy to find the perfect attire, gift or entertaining must-haves at jcpenney. With over 1,000 department stores nationwide and 24/7 jcp.com, holiday shopping will be a breeze. Today’s the Day…to Give jcpenney!

For further information, contact:
MBooth & associates Public Relations Agency (Apparel)
Jennifer Doyle; (212) 539-3261; jenniferd@mbooth.com
Ina Du; (212) 539-3262; inad@mbooth.com

Loving + Company (Home)
Lauren Monroe; (212) 213-3504; lmonroe@lovingandcompany.com

jcpenney Brand Publicity Contacts
Kelly Fordyce; (972) 431-8998; kfordyce@jcpenney.com
Stephanie Brown; (972) 431-9638; smbrown@jcpenney.com
Allison Dupriest; (972) 431-8115; adupries@jcpenney.com


About jcpenney
jcpenney is one of America's leading retailers, operating 1,093 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, jcpenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is jcpenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 associates to offer encouragement, provide ideas and inspire customers every time they shop with jcpenney.

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