In Time for Holidays, jcpenney Offers All Items for Purchase and Sharing on Facebook

NEW YORK, NY AND PLANO, TX (Dec. 14, 2010) -- Usablenet, a leading provider of mobile Web, applications, kiosk, tablet, and assistive solutions, today announced its first fully integrated Facebook e-commerce application for its client jcpenney. The new integrated Facebook application, powered by Usablenet’s platform, sets to revolutionize the convergence of shopping and social media by extending full e-commerce functionality to retailers’ Facebook pages. Usablenet customers can now enable their users to search, share, like, discuss, and even purchase products within their branded Facebook pages. This powerful application allows companies to effectively reach the 500 million active Facebook users, many of which spend the majority of their online time browsing the social network.

Usablenet now powers the following functionality on the jcpenney Facebook page:
? Transactions: Supports a full e-commerce experience within the Facebook page, including add to cart, checkout, edit and remove products from cart, specify shipping address, ship to store, and pay with credit card.
? Curated Inventory: Selected categories and products from the traditional e-commerce website are now extended to Facebook.
? Search: Enables full search of all products currently included in the brand’s product pages.
? Like and Share: Facebook users can like and share items and purchases with their friends.
? Reviews: Product display pages are integrated with Facebook reviews API, allowing users of the community to comment on a product.
? Analytics: Usablenet supports Google Analytics to understand and maximize ROI by tracking campaigns, page metrics, and e-commerce conversions.

“By extending the Usablenet platform to Facebook, we now allow our clients to leverage the same robust, reliable, secure platform to the world’s largest social network as an additional channel to increase sales,” said Nick Taylor, Usablenet president. “Retailers, such as jcpenney, can now drive revenue by engaging with fans, displaying products, supporting full purchase, and tracking analytics within their Facebook communities.”

“With over 1.3 million friends and growing, our Facebook page remains a vital tool for engaging our customers as they explore and share the jcpenney brand,” said Tom Nealon, group executive vice president for jcpenney. “By introducing commerce capability, we are able to take our Facebook experience to the next level, providing convenient features that encourage social integration and user contribution as our customers shop.”

Usablenet’s platform extends this new integrated Facebook application to any industry, which gives brands the ability to engage with consumers through a new channel. Usablenet’s 300 plus clients can now extend products, information, and services available on their websites to the world’s largest social network.

About Usablenet
Usablenet works with leading brands to translate their existing websites’ content and functionality to mobile Web, applications, kiosk, tablet, Facebook, and assistive versions. The solution requires no IT resources on the client side and can be implemented in eight to ten weeks. The platform extends marketing, commerce, and client service efforts to their customers’ chosen interfaces. Usablenet customers include top companies, such as FedEx, Kenneth Cole, American Eagle, Marriott, JetBlue, Sprint, Walgreens, Amtrak, and Estée Lauder. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Europe. For more information, visit us at www.usablenet.com or on Twitter @Usablenet.

About jcpenney
jcpenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, jcpenney offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. Traded as “JCP” on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders.

Media Contacts:

Aly Gibson
LaunchSquad for Usablenet
usablenet@launchsquad.com
(212) 564-3665

April Dinwoodie or Kate Coultas
jcpenney
jcpcorpcomm@jcpenney.com
972-431-3400