PLANO, Texas, Sept. 23, 2010 -- J. C. Penney Company, Inc. (NYSE:JCP) announced that Myron E. (Mike) Ullman, III, chairman and chief executive officer of jcpenney, will host a live question and answer session at the Telsey Advisory Group Consumer Conference in Las Vegas, Nevada, at 10:00 a.m. PDT on Sept. 28, 2010. A live webcast of this session may be accessed via jcpenney’s Investor Relations page at www.jcpenney.net or at the following link www.wsw.com/webcast/tag4/jcp/. Replays of the webcast will be available for up to 30 days after the event.
For further information:

Investor Relations
Kristin Hays or Teneka Ray; (972) 431- 5500
jcpinvestorrelations@jcpenney.com

Media Relations
Darcie Brossart; (972) 431-3400
jcpcorpcomm@jcpenney.com

Corporate Website
www.jcpenney.net


About jcpenney

jcpenney is one of America's leading retailers, operating 1,107 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, jcpenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is jcpenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 associates to offer encouragement, provide ideas and inspire customers every time they shop with jcpenney.

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