Creating a Corporate Culture
of Fully Engaged Associates
At jcpenney, we want to win – so we’re investing in our greatest strength and competitive advantage: our 150,000 associates. We believe engaged associates are the key to driving our business. With our “Every Day Matters” brand positioning, our associates engage our customers as friends, showing our customers that what matters to them, matters to us. In a sea of retail sameness, our superior customer service is what differentiates us from our competitors. To maintain this competitive advantage we want to retain, develop and attract the best talent in retailing by “becoming the preferred choice for a retail career” – a key strategy of our Long-Range Plan.
To do this, we are focusing on engaging our associates through a philosophy we call WINNING TOGETHER
. James Cash Penney founded our Company in 1902 based on The Golden Rule – it was even the name of his first store. Today, this idea serves as the foundation of jcpenney’s WINNING TOGETHER
Principles, which define the way we work and win together to achieve superior performance.
Ultimately, our associates are the first customers we sell. Becoming their “preferred choice for a retail career” will make it possible to inspire our customers and grow our business.