A Heritage of Giving

jcpenney has a tradition of outstanding corporate citizenship. For more than a century, we have been committed to serving the common good and giving back to the communities where we do business.

Today, jcpenney's overall vision is to be a leading corporate citizen in youth development and community involvement. jcpenney community relations programs have three major initiatives:

Aligning with Community Advocates

jcpenney is dedicated to supporting the diverse communities where we live and work. We established integrated marketing programs to increase relevance in diverse communities. In addition, our Inclusion and Diversity team provides collaborative support with cultural advocacy groups.  Click on the logos below to learn more about the cultural advocacy groups we support.