Modern jcpenney stores are a far cry from the small dry-goods store that James Cash Penney opened in Kemmerer, Wyoming in 1902. In those days, frontier miners and farmers and their families turned to jcpenney for blue jeans and other work clothes, shoes, fabrics and sewing needs. Today, busy working families turn to jcpenney in cities, towns and suburbs and to jcp.com for affordable fashions and home accessories.
Originally, Mr. Penney called his stores the Golden Rule because it was his personal and business philosophy to treat others the way he himself would want to be treated. In 1913, his growing chain of stores incorporated in Utah as the J. C. Penney Company, Inc. and the Golden Rule name was phased out. In 1914, the Company moved its headquarters from Salt Lake City to New York City to be closer to its major sources of merchandise. Since 1992, the Company has been headquartered in Plano, Texas.
As jcpenney grew, it became “A Nationwide Institution,” as one of its early logos proclaimed. At one time, more than 2,000 jcpenney stores dotted Main Streets and downtown shopping districts across America. After World War II, the Company followed its customers into the new suburbs, and later into regional shopping malls. The jcpenney catalog debuted in 1963, and in 1994, the forerunner of today’s jcp.com began offering merchandise via the Internet.
jcpenney’s commitment to serving its customers with style, quality and smart prices has led the Company through many transformations over the years as society and shopping habits change. Furthermore, through more than 100 years of history, the Company has stayed true to its Golden Rule beginnings, with a continued commitment to care for the communities where it does business in and operate in an ethical and responsible manner. Today these commitments live on in the Company’s dedication to make “Every Day Matters” for all its stakeholders.
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