About JCPenney

about JCPenney

An Easy, Exciting and Engaging Shopping Experience is What Sets Us Apart!

JCPenney is one of America's leading retailers, operating throughout the United States and Puerto Rico. We have the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Across our integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at smart prices.

Our Long Range Plan

JCPenney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper, more enduring relationship with our customers, increasing the engagement and retention of our Associates, and delivering industry leading financial peformance to our shareholders. Learn More

Our Culture

JCPenney's WINNING TOGETHER Principles define the way we work and win together to achieve superior performance .Learn More

Our History

A true American icon, JCPenney has been providing
customers style and quality at a smart price for more than
a century. Learn More

Our Executives

Meet JCPenney's executive board members.Learn More



"Every Day Matters"

JCPenney's "Every Day Matters" brand positioning is intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. Learn More

Company Overview
Headquarters: Plano, TX
NYSE Trade Symbol: JCP
2007 Revenue: $19.9 billion
Number of Stores: 1,074
Number of Associates: 155,000

Recent Awards
– One of DiversityBusiness.com's "Top Organizations for Multicultural Business Opportunities"
2008 ENERGY STAR Retail Partner of the Year
–  World Retail Awards Marketing Campaign of the Year
–  World Retail Awards Outstanding Leadership Award
–  DSN Retailing Today’s SPARC Award
–  Human Rights Campaign's Corporate Equality Index
    Award
–  "One of Fortune magazine's Top 5 'Most Admired'
    General Merchandisers"
–  2007 ENERGY STAR Retail Partner of the Year