JCP
30.52
+0.2
11/6/2009
An Easy, Exciting and Engaging Shopping Experience is What Sets Us Apart!

JCPenney is one of America's leading retailers, operating throughout the United States and Puerto Rico. We have the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Across our integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at smart prices.

Our Long Range Plan

JCPenney is executing a strategic Long Range Plan that consists of four integrated strategies. Learn More

Our Culture

JCPenney's WINNING TOGETHER Principles define the way we work and win together to achieve superior performance.Learn More

Our History

A true American icon, JCPenney has been providing
customers style and quality at a smart price for more than a century. Learn More

Our Executives

Meet JCPenney's executive board members.Learn More



"Every Day Matters"

JCPenney's "Every Day Matters" brand positioning is intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. Learn More

Company Overview
Headquarters: Plano, TX
NYSE Trade Symbol: JCP
2008 Revenue: $18.5 billion
Number of Stores: 1,109
Number of Associates: 150,000

Recent Awards
– Ranked No. 31 in CSR Index Rating by Boston College Center for Corporate Citizenship and the Reputation Institute
– Ranked No. 23 in Covalence Ethical Rating  
– Ranked No. 4 in Retail on Newsweek's 2009 Green Rankings List 
– 2009 Mosiac Award winner
– 2009 ADDY Award winner
– Ranked No. 6 on the 2009 InformationWeek 500
– 2009 LEEDer award by the International Facility Management Association
Voted No. 1 Department Store on the NRF Foundation/American Express 2008 Customer Service Survey 
– 2009 World Retail Award for Best Digital Retail Advertising Campaign 
On DiversityBusiness.com's 2009 Div50 list
One of DiversityInc's 2009 Top 25 Noteworthy Companies
2009 ENERGY STAR Award for Sustained Excellence
2008 ENERGY STAR Retail Partner of the Year
–  2008 World Retail Awards Marketing Campaign of the Year
–  2008 World Retail Awards Outstanding Leadership Award
–  DSN Retailing Today’s SPARC Award
–  Human Rights Campaign's Corporate Equality Index
    Award
–  "One of Fortune magazine's Top 5 'Most Admired'
    General Merchandisers"
–  2007 ENERGY STAR Retail Partner of the Year