Milestones
PAGE 1 2

2009

  • JCPenney opens 17 stores, including its first store in Manhattan.
  • JCPenney receives Energy Star Award for Sustained Excellence.

2008

  • JCPenney launches American Living, the largest brand launch in Company history.
  • JCPenney launches JCP Rewards, a customer loyalty program that rewards customers for regularly shopping at JCPenney.
  • JCPenney launches its CustomerFIRST initiative, empowering JCPenney Associates to make customers their No. 1 priority.
  • JCPenney again receives the Energy Star Retail Partner of the Year award.
  • JCPenney opens 35 stores.

2007

  • JCPenney launches its new “Every Day Matters” brand positioning.
  • JCPenney announces 2007-2011 Long Range Plan.
  • JCPenney opens 50 stores in one year.
  • JCPennney publishes its first Corporate Social Responsibility report.
  • JCPenney receives Energy Star Retail Partner of the Year award.

2006

  • The launch of JCPenney’s private brand a.n.a marks the shortest cycle time the time it takes to come up with an idea or trend in response to customer behavior to when it hits the selling floor in the Company’s history.
  • JCPenney launches the “JCPenney Experience”–- the largest branding campaign in the Company’s history, featuring a 15,000-square-foot virtual “pop-up” store in Times Square in New York City.
  • JCPenney announces its partnership with SEPHORA.
  • Hosted by Dr. Phil and Robin McGraw and music-directed by David Foster, “The JCPenney JAM…The Concert for America’s Kids” airs as a one-hour special on the CBS Television Network, marking largest project ever undertaken in America to raise awareness about the need for access to quality afterschool programs.

2005

  • jcp.com surpasses $1 billion in sales.
  • JCPenney establishes its WINNING TOGETHER company philosophy, which includes eight fundamental principles: associates, integrity, performance, recognition, teamwork, quality, innovation and community.

2004

  • Myron (Mike) Ullman III joins JCPenney as the Company’s ninth chairman and chief executive officer.

2001

  • JCPenney establishes the JCPenney Afterschool Fund, a charitable organization committed to providing access to safe and enriching afterschool programs for America’s underserved youth.
PAGE 1 2