1994
- The Company launches jcpenney.com, its online store on the Internet.
1979
- Catalog sales pass $1 billion for the first time.
1972
- The Company advertises on national television for the first time.
1971
- James Cash Penney dies at age 95. The Company closes business for one-half day as a memorial to the Company's founder.
1963
- JCPenney issues its first catalog.
1951
- Store sales exceed $1 billion for the first time.
1922
- The Company’s oldest private brand – Big Mac works clothes– launches in JCPenney stores. Today, JCPenney is a leading private brand destination, with private brands accounting for nearly 50 percent of the Company’s merchandise mix.
1913
- Several partners meet in Salt Lake City to draft The Penney Idea – the business principles that will guide the
way the Company will do business from then on.
1902
- James Cash Penney opens The Golden Rule, a dry goods and clothing store, in Kemmerer, Wyoming.
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