JCPenney’s Commitment to
Inclusion & Diversity

JCPenney recognizes that our long-term success depends on our ability to leverage the unique skills of our diverse workforce. That’s why diversity and inclusion is integral to how we conduct our business. At JCPenney, we see diversity as the unique talents that Associates bring to our business; and inclusion as the environment we create to engage individuals.

JCPenney recognizes that our Associates are our greatest strength, and we embrace the diverse points of view that they contribute to our business.

JCPenney’s commitment to inclusion and diversity is one way of bringing “Every Day Matters” to our Associates, customers and the communities we serve.


Associate Engagement

JCPenney is creating a culture where all individuals have an opportunity to contribute. Learn More

Customer Engagement

JCPenney inspires customers with services and merchandise to create strong, loyal relationships. Learn More

Community Involvement

JCPenney collaborates with organizations that support communities. Learn More

Supplier Diversity

We realize that sustaining a strong supplier base requires building relationships with suppliers we trust. That’s why, for more than 30 years, JCPenney has considered our Supplier Diversity program integral to our business success. Learn More

Diversity Recognition: 

– On DiversityBusiness.com's 2009 Div50 list
– 2009 Mosiac Award
– 2009 ADDY Award winner
– One of DiversityInc's 2009 Top 25 Noteworthy Companies
–  Human Rights Campaign's Corporate Equality Index
    Award

JCPenney Recognizes World AIDS Day 

This fall, JCPenney Associates participated in the AIDS ARMS Lifewalk event held at Lee Park in Dallas, Texas. Thanks to the support of JCPenney’s GLEAN (Gay & Lesbian Educational Associate Network) team and dedicated Associates, JCPenney raised $34,976 to help make a difference in the lives of people living with HIV and AIDS, making JCPenney the No. 1 corporate sponsor for the third year in a row. Next’s year Lifewalk is scheduled for October 10, 2010.  

"At every level, we recognize the value that diverse perspectives bring to JCPenney. Inclusion and diversity are advantages that allow us to grow our business through our Associates. By embracing these principles, we are building a culture that encourages teamwork, innovation and exceptional performance. This will establish JCPenney as a growth leader in the
retail industry."

Myron E. (Mike) Ullman, III
Chairman of the Board and CEO
J. C. Penney Company, Inc.