Approaching JCPenney
Suppliers presenting a product or service to JCPenney must offer either an established product or service or a new product. JCPenney does not buy merchandise ideas, concepts or designs, nor is it in the capital investment business. The Company does not lend capital funds for product development of ideas, concepts and/or designs.
Due Diligence
JCPenney suggests that suppliers analyze their offerings to determine where it will fit in our operations. Here are samples of the merchandise and services purchased by JCPenney.  Learn More
Suppliers offering a product should visit at least two JCPenney stores and view a current catalog. We recommend that suppliers check the lines of merchandise of interest, paying particular attention to competing product pricing, quality and workmanship.
Product Pricing
JCPenney offers customers strong brands and an array of styles at different price points. Our brands offer the style and quality equal to specialty stores and department store retailers - at a smart price. This key differentiator is a compelling reason why JCPenney expects to grow our market share in a consolidating retail landscape.
We offer Good/Better/Best pricing so that our customers can find a range of prices that fit their needs and desires. To sustain our customers’ loyalty, suppliers offering new merchandise should be aware that products must compete with the original pricing structure of our existing merchandise lines.
Quality and Workmanship
At JCPenney, we provide our customers with relevant styles and superior quality. Merchandise bought for resale is evaluated in our Research Testing Laboratories before it is sold to our customers.
Prospective products will have to meet the same quality standards of the merchandise sold in our stores, catalog and on jcp.com.
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