America's Shopping Destination for Discovering Great Styles at Compelling Prices

JCPenney is one of America's leading retailers, operating throughout the United States and Puerto Rico. We have the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Across our integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at compelling prices.

Our Long Range Plan

JCPenney is executing a strategic Long Range Plan that consists of four integrated strategies. Learn More

Our Culture

JCPenney's WINNING TOGETHER Principles define the way we work and win together to achieve superior performance.Learn More

Our History

A true American icon, JCPenney has been providing
customers style and quality at a smart price for more than a century. Learn More

Our Executives

Meet JCPenney's executive board members.Learn More



"Every Day Matters"

JCPenney's "Every Day Matters" brand positioning is intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

Company Overview
Headquarters: Plano, TX
NYSE Trade Symbol: JCP
2009 Revenue: $17.6 billion
Number of Stores: 1,107
Number of Associates: 150,000

Recent Awards
Gold Effie Award in the "Fashion & Style" category
Named to DiversityBusiness.com's "Top 50 Organizations for Multicultural Business Opportunities" list
Named to DiversityIncs 2010 Top 50 Companies for Diversity List
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