Gift Cards Provide Convenient Shopping Option for Customers
Recipients Can Choose a Meaningful Gift from Retailer’s Vast Assortment of Merchandise and In-Store Services
PLANO, Texas (Dec. 7, 2009) – Gift cards from J. C. Penney Company, Inc. (NYSE: JCP) make celebrating the “Joy of Giving™” easier than ever this season. Easy to give and receive, JCPenney gift cards remove guesswork for customers, allowing recipients to easily select the perfect gift from JCPenney’s exciting array of home and apparel merchandise – including the retailer’s “red box gifts™” collection – as well as services such as Sephora inside JCPenney, salon, optical, custom decorating and portrait studio.
The Best Gift Cards to Give and Get:
• Easy to Purchase – Customers can purchase a JCPenney gift card in-store, by calling 1-800-222-6161 or visiting jcp.com and clicking on “gift card” (cards will be shipped to customers for free). Additionally, JCPenney gift cards are now available in $25 and $50 pre-set amounts at more than 40,000 non-competing retail locations nationwide, including Safeway, Albertson’s and Kroger.
• Good as Gold – JCPenney gift cards do not expire, do not include any additional service fees, can be easily reloaded in-store at anytime, and can be used online, in catalog and in stores.
• Joy of Choices – Along with free gift card holders, JCPenney gift cards come in a variety of designs to match customers’ gift-giving mood, such as a Merry Christmas winter-inspired design; penguin design; letter to Santa Claus design; Feliz Navidad design; and many more.
• Treat Yourself Too – JCPenney is offering customers who purchase a gift card of $25 or more in value a discount on special seasonal gifts: a crystal clock or jelly jar for $5.99 or a ceramic mug set or plate and spreader set for $3.99.
• The Ultimate Convenience – For true last-minute gift purchases, jcp.com offers the ultimate in speed and convenience – e-gift cards. Once purchased, an e-gift card will be sent to the customer’s e-mail and can be forwarded to a recipient to use for online and catalog purchases or printed out to use in stores.
JCPenney gift card recipients can choose from JCPenney’s broad array of exciting merchandise and convenient in-store services:
• Give Back – JCPenney and The Salvation Army have joined forces this Christmas season to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until December 14, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing hardship in communities across the country with needed Christmas gifts. The site also provides customers a convenient gift card option, allowing them to purchase a gift card that can be shipped to The Salvation Army, which the organization will use to fulfill the customers’ “Angel’s” gift requests.
• “red box gifts”– Taking JCPenney’s gift assortment to a new level, JCPenney’s 58-piece “red box gift” collection is available in-store, online and via catalog – and features unique items such as a roll-up drum set for $49.99, karaoke microphone system for $79.99 or a USB turntable for $89.99 that allows users to transfer their favorite albums to their PC. Kids and adults alike will love the nostalgic Lincoln Logs commemorative edition for $39.99 and the marshmallow launcher for $19.99 is sure to be a hit. New to the collection this year are a variety of stocking stuffers beginning at $4.99, along with a selection of delicious Godiva chocolates beginning at $9.99.
• Must-have Brands – Gift card recipients can choose from JCPenney’s vast assortment of today’s must-have brands. Along with its Sephora inside JCPenney and American Living® concepts, JCPenney carries national brands such as Levi’s®, Nike®, and adidas®; private brands including Worthington®, Stafford®, cooks by JCP Home®, Linden Street™ and Decree™; and exclusive brands such as Cindy Crawford Style™, JOE Joseph Abboud® and ALLEN B.® by Allen B. Schwartz.
• Convenient in-store Services – Unlike other retailers, gift cards from JCPenney are good for more than just merchandise. Gift card recipients can redeem their cards for a variety of convenient in-store services such as a haircut at one of JCPenney’s salons; new eyewear, contacts or an eye exam at JCPenney Optical; a family portrait or photo greeting card at one of JCPenney’s portrait studios; a new living room or bedroom look with the help of a JCPenney custom decorating professional; or beauty products and/or a makeover at a Sephora inside JCPenney.
For further information contact:
JCPenney Corporate Communications (business and trade media relations):
Jayme Cudworth or Kate Coultas; 972-431-3400; jcpcorpcomm@jcpenney.com
About JCPenney
JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.