JCPenney Chairman and CEO to Present at Citi Investment Research 2010 Food and Drug Conference


PLANO, Texas (May 19, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) announced that Myron E. (Mike) Ullman III, chairman and chief executive officer of JCPenney will present at the Citi Investment Research 2010 Food and Drug Conference in New York, New York on May 25, 2010. The presentation, which will be available via web cast, is scheduled for approximately one hour starting at 3:30 pm ET. The live web cast may be accessed via JCPenney’s Investor Relations page at www.jcpenney.net. Replays of the web cast will be available for up to 30 days after the event.


For further information:

Investor Relations
Phil Sanchez; (972) 431-5575; psanc3@jcpenney.com
Teneka Ray; (972) 431-5026; tray4@jcpenney.com

Media Relations
Darcie Brossart or Kristin Hays; (972) 431-3400
jcpcorpcomm@jcpenney.com

Corporate Website
www.jcpenney.net


About JCPenney

JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

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