Shoppers Will Disover a Whole New JCPenney: "New look. New day. Who knew." Spring Camapign Highlights Elevated Fashion Offerings

JCPenney's spring marketing campaign is helping customers discover the new, higher level of fashion in iJCPenney's assortments. Over the last several years, JCPenney has made dramatic strides in "stepping up" its style and, as a result, now offers a better, more exciting shopping experience than ever before. The celebrate this, the banner for its new campaign -- which launched during the retailer's exclusive retail sponsorship of the Academy Awards -- is "New look. New day. Who knew." Learn more