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3/15/2010
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Latest News
13/03 09:05
Memo Pad: Penney's New Look for Spring
Whether depicting the anticipation of a blind date or a group of guys sneaking out of the office to shoot billiards, J.C. Penneys upcoming spring ad campaign focuses on the fun and flirty..
08/03 22:46 NY
JCPenney Racks Up Affordable Fashion
A popular New York City department store is proving you don't have to break the bank to look like a star. NY1's Samantha Liebman filed the following report.
08/03 19:23 The New York Times
Advertising - For Marketers, a Different Set of Oscar Winners
IT is rare to see an actress on the Oscar red carpet wearing her gown from the previous year. Why, then, were there so many retreads among the commercials that appeared on Sunday during the ABC coverage of the 82nd annual Academy Awards? The reruns were an aberration given that for many years the Oscars...
28/02 19:09 The Dallas Morning News (AP)
J.C. Penney pushing style during Oscar broadcast
J.C. Penney Co. knows it scores with consumers on quality and price. Now it wants credit for style with a new tagline that pokes fun at itself: "New look.
28/02 16:58 Brand Week
Ad Sales Picture Improves for This Years Oscars
With less than a week to go before Hollywood fêtes itself with the red carpet and gold statuettes, ABCs ad sales team has cause to throw a celebration of its own: The networks Academy Awards broadcast is all but sold out.
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