A Heritage of Giving
JCPenney has a tradition of outstanding corporate citizenship. For more than a century, we have been committed to serving the common good and giving back to the communities where we do business.
Today, JCPenney's overall vision is to be a leading corporate citizen in youth development and community involvement. JCPenney community relations programs have three major initiatives:
JCPenney Afterschool Fund
The JCPenney Afterschool Fund is a charitable organization committed to advancing the afterschool movement in JCPenney communities by increasing access for children in need, inspiring innovation in the field, and elevating awareness of the value of afterschool programs.  Learn More
Associate Giving
Associates participate in community programs and local volunteer opportunities throughout the year, by donating their time, talent and financial support. Learn More
Corporate Giving
Through JCPenney's charitable contributions, the Company is investing in the future of the communities where our customers and Associates live and work. Learn More
Aligning with Community Advocates
JCPenney is dedicated to supporting the diverse communities where we live and work. We established integrated marketing programs to increase relevance in diverse communities. In addition, our Inclusion and Diversity team provides collaborative support with cultural advocacy groups. Click on the logos below to learn more about the cultural advocacy groups we support.
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As the leading corporate advocate for positive afterschool programs, JCPenney is proud to support FIRST (For Inspiration and Recognition of Science and Technology) by sponsoring 60 high school teams nationwide as they compete in FIRST Robotics Competition (FRC®) regional events this spring. FIRST is a charitable organization whose mission is to inspire young students, schools and communities to appreciate and celebrate the limitless potential of science and technology.
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