JCPenney has taken an inclusive, “hands-on” approach to addressing environmental concerns by encouraging a company culture which advocates and practices conservation. Through EMPowered, an ongoing awareness campaign, JCPenney invites every Associate to seek innovative solutions to saving energy. In addition, the Company has already invested more than $130 million to install advanced metering technology, lighting retrofits and high-efficiency heating, ventilation and air-conditioning systems in stores across the country.
In 2009 alone, our efforts resulted in a year-over-year reduction of 80 million pounds of greenhouse gas emissions. JCPenney’s goal in 2010 is to reduce facility energy consumption by 20 percent per gross square foot by 2015 by continuing to invest in more energy efficiency improvements and implementing daily energy-saving practices.