Thinking “green” is a serious long-term commitment on our part to provide our customers with products that deliver style and quality at a smart price, while respecting and improving the environment.
Our approach is twofold: we offer products that meet certain criteria that produce a reduced impact (our Simply Green™ products), and we have broad initiatives that strive to reduce the environmental impacts of our products in all categories, for example our product stewardship efforts and packaging initiatives.
These programs are driven forward by the efforts of our product development team who meet with buyers, suppliers and trend and technology experts to identify how good environmental practices and materials can be incorporated into the product lines we are developing. In addition, we partner with our national brand suppliers to deliver products that achieve the goal of a reduced environmental impact.
Simply Green – Our exclusive to JCPenney designation assists customers in making environmentally conscious purchase. 
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