Sustainable Products

Thinking “green” is a serious long-term commitment on our part to provide our customers with products that deliver style and quality at a smart price, while respecting and improving the environment.

Our approach is twofold: we offer products that meet certain criteria that produce a reduced impact (our Simply Green™ products), and we have broad initiatives that strive to reduce the environmental impacts of our products in all categories, for example our product stewardship efforts and packaging initiatives.

These programs are driven forward by the efforts of our product development team who meet with buyers, suppliers and trend and technology experts to identify how good environmental practices and materials can be incorporated into the product lines we are developing. In addition, we partner with our national brand suppliers to deliver products that achieve the goal of a reduced environmental impact.

Simply Green – Our exclusive to JCPenney designation assists customers in making environmentally conscious purchase. Learn More

 



Danny Seo, America’s leading lifestyle authority on modern, eco-friendly living, is JCPenney’s green living partner.


“Nothing makes me prouder than to be JCPenney’s green living partner. In the last year, we launched the Simply Green designation across multiple categories and proved style, sustainability and value didn’t need to be mutually exclusive. What I’ve learned from talking to our customers and sales Associates is that going green isn’t a trend, but a cultural shift; people do want to live green. But as our customer seeks more value with their purchases, our eco-friendly efforts are shifting in that direction. Affordable green products are the magic bullet; what flies off shelves are truly sustainable products value-priced for the budget-conscious customer. From bedding to socks to jeans, eco-friendly shouldn’t be a luxury; we’re making it a reality for everyone with our great style, quality and low prices, while being green too!”