JCPenney’s Commitment to
Inclusion & Diversity
JCPenney recognizes that our long-term success depends on our ability to leverage the unique skills of our diverse workforce. That’s why diversity and inclusion is integral to how we conduct our business. At JCPenney, we see diversity as the unique talents that Associates bring to our business; and inclusion as the environment we create to engage individuals.
JCPenney recognizes that our Associates are our greatest strength, and we embrace the diverse points of view that they contribute to our business.
JCPenney’s commitment to inclusion and diversity is one way of bringing “Every Day Matters” to our Associates, customers and the communities we serve.
Associate Engagement
JCPenney is creating a culture where all individuals have an opportunity to contribute.  Learn More
Customer Engagement
JCPenney inspires customers with services and merchandise to create strong, loyal relationships. Learn More
Community Involvement
JCPenney collaborates with organizations that support communities. Learn More |
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Embracing Cultures
Cultural celebrations help us understand the diversity of our customers and our Associates, increasing our ability to work more effectively together and to provide more targeted services and products for our customers. This year, JCPenney has expanded its cultural heritage recognition programs, making it possible for all Associates across the Company to engage in celebrating national cultural heritage months. Associate celebration programs are facilitated with the aid of a Meeting-in-a-Box online tool which provides them with cultural educational tools and guidelines enabling them to execute individual celebrations using a consistent format.
In recognition of Black History Month, our corporate celebration focused around the theme "Building Our Future Through Our Children." The celebration included an internal event for all Associates with a panel discussion on youth development and after school care featuring guests from local communities , as well as an external community component with a volunteer program for the month of February with local organizations such as the YMCA and Boys and Girls Club.
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"At every level, we recognize the value that diverse perspectives bring to JCPenney. Inclusion and diversity are advantages that allow us to grow our business through our Associates. By embracing these principles, we are building a culture that encourages teamwork, innovation and exceptional performance. This will establish JCPenney as a growth leader in the
retail industry."
Myron E. (Mike) Ullman, III
Chairman of the Board and CEO
J. C. Penney Company, Inc.
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