J. C. Penney Company, Inc.

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associate engagement

WINNING with Associates

With more than 155,000 Associates, JCPenney is committed to meeting Associates’ needs. We are creating an inclusive, supportive culture that values everyone and where integrity and innovation are an integral part of how we do business. By valuing inclusion and diversity and considering the needs of our Associates, JCPenney is emerging as the "Preferred Choice" for a retail career.

To establish trust and confidence in our Associates, we offer a WINNING TOGETHER culture, Employee Recognition programs and Associate Referral programs. To develop a workforce culture of valuing inclusion and diversity, we’ve created Associate Resource Teams (ARTs), previously known as affinity groups, as well as Regional Inclusion & Diversity Councils.

At JCPenney, to promote the importance of recognizing and valuing the differences of others, all associates, including our Company’s leadership, are required to participate in Inclusion and Diversity training.

Inclusion & Diversity Initiatives

JCPenney is committed to providing tailored and innovative solutions that are responsive to the unique needs of our Associates. Learn More

Associate Programs

JCPenney offers an array of programs that meet the needs of our talented Associates. Learn More

Recruiting

JCPenney is attracting, retaining and developing the best talent in retail, reflecting the diversity of our customers. Learn More

Our Culture

At JCPenney, we encourage Associates to express their ideas, thoughts and concerns. We operate by a philosophy we call WINNING TOGETHER. It serves as the foundation of JCPenney’s WINNING TOGETHER Principles, which define the way we work and win together to achieve superior performance.

JCPenney’s WINNING TOGETHER culture creates a meaningful and challenging work environment. We engage our Associates by offering an array of development opportunities. From technical and personal leadership training to valuing the differences of others, JCPenney is investing in our Associates.



JCPenney received a perfect score on the 2007 Human Rights Campaign Corporate Equality Index for creating an inclusive and diverse work environment.