Building Enduring and Strong
Relationships with Customers
To engage our customers with compelling merchandise and services, JCPenney made a fundamental change in how we relate with our customers. Through our daily actions, our Associates bring “Every Day Matters” to life by forming a deeper, more emotionally driven and enduring relationship with new and existing diverse customers. In addition to offering enhanced customer service via in-store training and certification, we are installing bi-lingual in-store directional signage, garment labels and price tags.
Making Connections
To form an even deeper emotional connection with our customers, we enhanced the Company's marketing presence in culturally diverse markets. JCPenney is also the exclusive sponsor of the longest running and most popular Latin music awards show, Premio Lo Nuestro (Latin Music Awards).
At JCPenney, our multicultural marketing and public relations programs ensure that our products, services and messages are always representative of our diverse customers.  Learn More
|
|
