Irresistible Black Friday Specials – Beginning at 4 a.m. – Make JCPenney Ultimate Black Friday Destination This Season Customers Can Preview Deals on jcp.com and Sign-Up for a Wake-up Call from Cindy Crawford, Kimora Lee Simmons or Rascal Flatts PLANO, Texas (Nov. 19, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) today announced its biggest Black Friday sale ever. With an array of irresistible Black Friday specials – an increase of 15 percent over last year – customers will find a broad array of... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Announces_Biggest_Black_Friday_Sale_Ever,95.aspx Thu, 19 Nov 2009 14:22:47 GMT 2009-11-19T14:22:47 JCPenney Helps Gift-Givers Dodge the “Doghouse” Again This Season Successful Campaign Returns with New Features to Highlight Retailer’s Stylish and Affordable Selection of Fine Jewelry PLANO, Texas (Nov. 18, 2009) – J. C. Penney Company, Inc. (NYSE: JCP) today announced the return of “Beware of the Doghouse™,” the award-winning marketing campaign that allows women to put their significant other in the "Doghouse" for bad gift choices this holiday season. Launching on www.BewareoftheDoghouse... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Warns_Customers_to_Beware_of_the_Doghouse,94.aspx Wed, 18 Nov 2009 11:38:25 GMT 2009-11-18T11:38:25 Retailer Completes Migration from “Big Books” to Targeted Catalogs, Internet and Digital Marketing as Part of Integrated Approach Delivers Environmental Benefits from Substantial Paper Reduction PLANO, Texas (Nov. 18, 2009) – As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Company, Inc. (NYSE:JCP) has taken steps to further reshape the way it engages with customers through an integrated marketing approach that incorporates... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Transforms_Catalog_Strategy_to_Better_Serve_Customer_Pr,93.aspx Wed, 18 Nov 2009 09:39:19 GMT 2009-11-18T09:39:19 Management Raises Sales and Earnings Guidance for Fiscal 2009 Third Quarter Highlights • Earnings per share of $0.11, significantly better than initial expectations • Gross margin rate improved 210 basis points • Bridge Plan execution led to $630 million improvement in year-to-date free cash flow • Strong financial condition, cash and equivalents of $2.1 billion • Signed licensing agreement for Liz Claiborne brand • Sephora inside JCPenney opened in... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Reports_Third_Quarter_Results,92.aspx Fri, 13 Nov 2009 14:16:26 GMT 2009-11-13T14:16:26 Give Joy This Season with the Hottest – and Most Affordable – Gifts from JCPenney PLANO, Texas (Nov. 5, 2009) – JCPenney invites customers to celebrate the joy of giving this holiday season by indulging loved ones with the most desirable gifts at the most desirable price-points. A tight budget won’t be an obstacle this year as JCPenney is offering the hottest trends in fashion, gifts, fine jewelry and décor at truly affordable prices. Additionally, with JCPenney being a one-stop shop destination for... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Celebrates_the_Joy_of_Giving,91.aspx Thu, 05 Nov 2009 12:02:20 GMT 2009-11-05T12:02:20 PLANO, Texas (Nov. 5, 2009) -- J. C. Penney Company, Inc. (NYSE:JCP) reported that comparable store sales for the four-week period ended Oct. 31, 2009, decreased 4.5 percent, slightly better than the Company’s guidance for sales to decrease 5 to 8 percent. In last year’s October period, comparable store sales decreased 13 percent. Total Company sales in October decreased 3.5 percent. Women’s apparel and shoes were the top performing merchandise divisions in October, while fine jewelry continued to... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Reports_October_Sales,90.aspx Thu, 05 Nov 2009 10:13:51 GMT 2009-11-05T10:13:51 Celebrating Christmas Will Be More Fun, Festive and Affordable Than Ever with JCPenney’s Best Gift Assortment Yet PLANO, Texas (Nov. 4, 2009) – J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its Christmas gift program, bringing the “Joy of Giving™” to life for its customers across America whether they shop JCPenney in store, on jcp.com or via catalog. The Company’s gift assortment this season reflects the enormous strides JCPenney has made to step up its style, while... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Brings_Joy_of_Giving_to_Life_This_Season,89.aspx Wed, 04 Nov 2009 13:08:18 GMT 2009-11-04T13:08:18 jcp.com/angel Launches Today to Help Children and Seniors in Need This Christmas PLANO, Texas (Nov. 3, 2009) – J. C. Penney Company, Inc. (NYSE: JCP) and The Salvation Army are joining forces this Christmas season to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until December 14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing hardship in... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_and_The_Salvation_Army_Launch_Largest_Online_Angel_Givi,88.aspx Tue, 03 Nov 2009 12:37:02 GMT 2009-11-03T12:37:02 Mary-Kate Olsen and Ashley Olsen’s Dualstar Entertainment Group to Offer New Juniors Brand at Retailer This Spring Preview Collection Available for a Limited Time at Select Stores and jcp.com in November Features Unique Marketing Campaign Catering to the Teen Consumer PLANO, Texas (Oct. 26, 2009) – J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of Olsenboye, an exclusive new Juniors brand created by Dualstar Entertainment Group founders and designers Mary-Kate Olsen and... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/Olsenboye_Brand_to_Launch_Exclusively_at_JCPenney,87.aspx Mon, 26 Oct 2009 08:31:15 GMT 2009-10-26T08:31:15 JCPENNEY RECOGNIZED FOR sustainability efforts  Retailer Selected to Dow Jones Sustainability Index and Also Makes Top 50in Newsweek’s “Greenest Big Companies in America” List  PLANO, Texas (Oct.  19, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) has been named to the 2009 Dow Jones Sustainability Index (DJSI) of the leading companies in North America for corporate sustainability and has also ranked No. 44 in Newsweek magazine’s inaugural Green Rankings, which selected the 500 “Greenest Big Companies in... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Recognized_for_Sustainability_Efforts_,85.aspx Mon, 19 Oct 2009 18:35:59 GMT 2009-10-19T18:35:59 PLANO, Texas (October 16, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) will host a meeting for analysts and investors on Friday, October 23, 2009 in New York City. Beginning at 11:45 a.m. ET, select members of JCPenney’s senior management team will take part in panel discussions to be moderated by Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney. Panelists will also take questions from the audience. Panel discussions will conclude at 1:00 p.m. Panel discussions and Q&amp... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_to_Webcast_October_23_Analyst_Meeting,84.aspx Fri, 16 Oct 2009 18:29:31 GMT 2009-10-16T18:29:31 America After 3 PM Survey of 30,000 Households, Sponsored by the JCPenney Afterschool Fund, Shows Marked Increase in Demand for Afterschool PLANO, Texas (Oct. 16, 2009) – Coinciding with America After 3 PM, an extensive study demonstrating that availability of afterschool programs is not keeping pace with rising demand, JCPenney is inviting customers to help support this critical issue through its Round-Up program. From now through Oct. 25, JCPenney customers will have the opportunity to “round-up”... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Customers_RoundUp_to_Support_Afterschool_Programs_Natio,83.aspx Fri, 16 Oct 2009 16:57:07 GMT 2009-10-16T16:57:07 Company Raises Third Quarter Earnings Guidance PLANO, Texas (Oct. 8, 2009) -- J. C. Penney Company, Inc. (NYSE:JCP) reported comparable store sales for the five-week period ended Oct. 3, 2009, and raised its earnings guidance for the third quarter. Comparable store sales in September decreased 1.4 percent, better than the Company’s guidance for sales to decrease 3 to 6 percent. In last year’s September period, comparable store sales decreased 12.4 percent. Total Company sales in September decreased 0... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Reports_September_Sales,81.aspx Thu, 08 Oct 2009 08:49:24 GMT 2009-10-08T08:49:24 JCPenney to become the exclusive department store destination for the Liz Claiborne and Claiborne brands in the United States and Puerto Rico Liz Claiborne New York, designed by Isaac Mizrahi, to exit the department store channel and move to QVC®   NEW YORK (October 8, 2009) – Liz Claiborne Inc. (NYSE: LIZ) today announced bold steps to further the revitalization of the Liz Claiborne brand franchise and to significantly alter its earnings trajectory. To accomplish this, the company has... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/Liz_Claiborne_Inc_Unveils_Major_New_Distribution_Strategy_for_th,82.aspx Thu, 08 Oct 2009 00:00:00 GMT 2009-10-08T00:00:00 Breakthrough Technology Allows Customers to Download JCPenney Coupons on Mobile Phones That Can Be Scanned In Stores SAN JOSE, Calif. (Sept. 24, 2009) – In a first-of-its-kind program for a U.S. retailer, J. C. Penney Company, Inc. (NYSE:JCP) and Cellfire Inc. are helping shoppers conveniently ring up savings with an innovative cell-phone coupon program. Using breakthrough technology, customers are able to download and carry coupons on their mobile phones that can be scanned directly from the phone’s... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_and_Cellfire_Launch_US_Retails_First_Mobile_Coupon_Scan,79.aspx Thu, 24 Sep 2009 11:03:58 GMT 2009-09-24T11:03:58 LONG BEACH, CALIFORNIA (September 24, 2009) – interTrend communications, Inc., alongside its longtime client J. C. Penney Company, Inc. (NYSE: JCP) are proud to announce their recognition by the American Advertising Federation (AAF) for multiethnic media usage with a Mosaic Award. Both teams were present in New York yesterday to receive the honor for the outstanding usage of media in multicultural initiatives for JCPenney’s “Double Happiness” holiday campaign targeting Asian Americans. This is the second... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/interTrend_Communications_Inc_and_JCPenney_Recognized_by_AAF_for,80.aspx Thu, 24 Sep 2009 00:00:00 GMT 2009-09-24T00:00:00 First and Only Dedicated Fan Forum & Ballot for Hall of Fame at jcp.com/fans New York (September 21, 2009) – Tapping into the passion and knowledge of pro football fans, Pro Football Hall of Fame Enterprises, Phillips-Van Heusen Corporation [NYSE:PVH] and J. C. Penney Company, Inc. [NYSE: JCP] have teamed up to provide the first-ever dedicated forum for fans to debate, discuss, and voice their choice by voting for the Pro Football Hall of Fame Inductee Class of 2010. The Pro Football Hall of Fame... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/Pro_Football_Hall_of_Fame_Van_Heusen_and_JCPenney_Call_on_Footba,78.aspx Mon, 21 Sep 2009 12:10:56 GMT 2009-09-21T12:10:56 PLANO, Texas (Sept. 18, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) announced that its Board of Directors declared a quarterly dividend on the Company's common stock of $0.20 per share. The dividend is payable Nov. 2, 2009, to Company stockholders of record at the close of business on Oct. 9, 2009. For further information: Investor Relations Phil Sanchez; (972) 431-5575; psanc3@jcpenney.com Kristin Hays; (972) 431-1261; klhays@jcpenney.com Media Relations Darcie Brossart; (972) 431... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Board_of_Directors_Declares_Quarterly_Dividend,77.aspx Fri, 18 Sep 2009 15:12:58 GMT 2009-09-18T15:12:58 Model House Showcases Home Energy- and Cost-Saving Ideas PLANO, Texas (Sept. 18, 2009) – JCPenney, one of America’s leading retailers in implementing energy-saving technologies and managing energy consumption, is sponsoring the “Change the World, Start with ENERGY STAR” exhibit at the 2009 Plano Balloon Festival. As a three-time ENERGY STAR Partner of the Year and two-time ENERGY STAR Exhibit sponsor, JCPenney understands the importance of taking smart steps to reduce energy usage and lessen its... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Sponsors_Change_the_World_Start_with_ENERGY_STAR_Exhibi,76.aspx Fri, 18 Sep 2009 15:06:33 GMT 2009-09-18T15:06:33 JCPENNEY RECOGNIZED AS A LEADER IN INNOVATIVE BUSINESS TECHNOLOGY   Retailer Ranked No. 6 on the 2009 InformationWeek 500     PLANO, Texas (Sept. 15, 2009) – In recognition of its strategic, innovative technology, J. C. Penney Company, Inc. (NYSE: JCP) was ranked No. 6 on the 2009 InformationWeek 500 and was named the Category Winner for Supply Chain and the Industry Winner for Retail. These honors were presented at the InformationWeek 500 Conference and awards gala ceremony on Sept. 14 in Dana... http://www.jcpenney.net/about/jcpmedia/corporatenews/articles/JCPenney_Recognized_as_a_Leader_in_Innovative_Business_Technolog,74.aspx Tue, 15 Sep 2009 15:22:45 GMT 2009-09-15T15:22:45 Fri, 20 Nov 2009 19:54:58 GMT http://www.jcpenney.net/shared/handlers/newsrss.ashx?rid=1&catid=0 10 Fri, 20 Nov 2009 19:54:58 GMT