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<title><![CDATA[jcpenney News]]></title>
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<language><![CDATA[en-US]]></language>

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  <title><![CDATA[J. C. Penney Company, Inc. And Martha Stewart Living Omnimedia, Inc. Announce Strategic Alliance]]></title>
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  <pubDate>Wed, 07 Dec 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--And-Martha-Stewart--(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports November Sales Results]]></title>
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  <pubDate>Thu, 01 Dec 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--PENNEY-COMPANY,-INC--REPORTS-NOVEMBER-SALES-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Grants Equity Inducement Award to Daniel Walker]]></title>
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  <pubDate>Thu, 17 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Grants-Equity-Inducemen.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Names Daniel Walker Chief Talent Officer]]></title>
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  <pubDate>Thu, 17 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Names-Daniel-Walker-Chi.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Names Michael W. Kramer Chief Operating Officer]]></title>
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  <pubDate>Thu, 17 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Names-Michael-W--Kramer.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Group Executive Vice President Thomas Nealon to Leave J. C. Penney]]></title>
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  <pubDate>Thu, 17 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Group-Executive-Vice-President-Thomas-Nealon-to-Le.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. PENNEY COMPANY, INC. REPORTS THIRD QUARTER FINANCIAL RESULTS]]></title>
  <description><![CDATA[
Third Quarter Highlights
    Adjusted net income of $0.11 per share, exc]]></description>
  <pubDate>Mon, 14 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--PENNEY-COMPANY,-INC--REPORTS-THIRD-QUARTER-F.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Inspires Black Friday Shoppers to be the Best Santa Ever]]></title>
  <description><![CDATA[
Retailer Entices Bargain Hunters with Over 500 Extraordinary Doorbuster D]]></description>
  <pubDate>Tue, 08 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Inspires-Black-Friday-Shoppers-to-be-the-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports October Sales Results]]></title>
  <description><![CDATA[
PLANO, Texas (Nov. 3, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) repo]]></description>
  <pubDate>Thu, 03 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--PENNEY-COMPANY,-INC--REPORTS-OCTOBER-SALES-R.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches Enhanced Angel Giving Tree Online for Christmas]]></title>
  <description><![CDATA[New Group Adoption Feature Enables Businesses, Civic Organizations and Chur]]></description>
  <pubDate>Thu, 03 Nov 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches-Enhanced-Angel-Giving-Tree-Onlin.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Names Michael R. Francis President]]></title>
  <description><![CDATA[
PLANO, Texas, Oct. 3, 2011 - J. C. Penney Company, Inc. (NYSE: JCP), toda]]></description>
  <pubDate>Thu, 13 Oct 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Names-Michael-R--Franci.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Accelerates Its Option to Acquire Liz Claiborne Brands from Liz Claiborne Inc. ]]></title>
  <description><![CDATA[
Transaction Includes the Purchase of Fashion Jewelry Brand Monet
PLANO, ]]></description>
  <pubDate>Wed, 12 Oct 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Accelerates-Its-Option-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports September Sales Results]]></title>
  <description><![CDATA[
PLANO, Texas (Oct. 6, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) repo]]></description>
  <pubDate>Thu, 06 Oct 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-September-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports August Sales Results]]></title>
  <description><![CDATA[
PLANO, Texas (Sept. 1, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) rep]]></description>
  <pubDate>Thu, 01 Sep 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-August-Sales-Re.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports Second Quarter Financial Results]]></title>
  <description><![CDATA[
Second Quarter Highlights
&bull;&nbsp;Earnings of $0.07 per share 
&bul]]></description>
  <pubDate>Fri, 12 Aug 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-Second-Quarter-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J.C. Penney Company, Inc. Reports July Sales Results]]></title>
  <description><![CDATA[
PLANO, Texas (Aug. 4, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) repo]]></description>
  <pubDate>Thu, 04 Aug 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J-C--Penney-Company,-Inc--Reports-July-Sales-Resul.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Gets Kids Closer to the Action with Dew Tour Sponsorship]]></title>
  <description><![CDATA[
As a returning sponsor of the Dew Tour for 2011, jcpenney is getting kids]]></description>
  <pubDate>Thu, 21 Jul 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Gets-Kids-Closer-to-the-Action-with-Dew-T.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Demonstrates the Power of a Penny to Support Local Youth]]></title>
  <description><![CDATA[
Company Launches &ldquo;pennies from heaven&rdquo; to Inspire Donations f]]></description>
  <pubDate>Wed, 20 Jul 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Demonstrates-the-Power-of-a-Penny-to-Supp.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Teens Create a "Haul Nation" This Back-to-School Season with jcpenney]]></title>
  <description><![CDATA[
Growing Social Media Phenomenon Gets Bigger and Better for Back-to-School]]></description>
  <pubDate>Tue, 19 Jul 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Teens-Create-a--Haul-Nation--this-Back-to-School-S.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney's Fashionable Brand Assortment Attracts Teens and Tweens to Discover Great Style at Compelling Prices]]></title>
  <description><![CDATA[
New Brands Reinforce jcpenney as America&rsquo;s No. 1 Style Destination ]]></description>
  <pubDate>Thu, 14 Jul 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-s-Fashionable-Brand-Assortment-Attracts-T.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports June Sales Results]]></title>
  <description><![CDATA[PLANO, Texas (July 7, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) report]]></description>
  <pubDate>Thu, 07 Jul 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-June-Sales-Resu.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company Names Ron Johnson as its Next Chief Executive Officer, Effective November 1]]></title>
  <description><![CDATA[
Myron E. (Mike) Ullman, III&nbsp;to Become Executive Chairman of the Boar]]></description>
  <pubDate>Tue, 14 Jun 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--PENNEY-COMPANY-NAMES-RON-JOHNSON-AS-ITS-NEXT.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports May Sales Results]]></title>
  <description><![CDATA[PLANO, Texas (June 2, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) report]]></description>
  <pubDate>Thu, 02 Jun 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--PENNEY-COMPANY,-INC--REPORTS-MAY-SALES-RESUL.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Designer Takes Top Honors at DIFFA/Dallas Gala]]></title>
  <description><![CDATA[Award Showcases jcpenney's Style Authority and Underscores Company's Commit]]></description>
  <pubDate>Wed, 25 May 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Designer-Takes-Top-Honors-at-DIFFA-Dallas.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Conference Call and Webcast for First Quarter 2011 Results to Be Held at 10 am ET on Monday, May 16, 2011]]></title>
  <description><![CDATA[PLANO, Texas, May 11, 2011 /PRNewswire via COMTEX/ --J. C. Penney Company, ]]></description>
  <pubDate>Wed, 11 May 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Conference-Call-and-Webcast-for-First.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Completes $900 Million Share Repurchase Program]]></title>
  <description><![CDATA[PLANO, Texas, May 10, 2011 /PRNewswire via COMTEX/ --J. C. Penney Company, ]]></description>
  <pubDate>Tue, 10 May 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Completes-$900-Million-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports April Sales Results]]></title>
  <description><![CDATA[PLANO, Texas, May 5, 2011 /PRNewswire via COMTEX/ -- J. C. Penney Company, ]]></description>
  <pubDate>Thu, 05 May 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-April-Sales-Res.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Completes New $1.25 Billion Credit Facility]]></title>
  <description><![CDATA[jcpenney Completes New $1.25 Billion Credit Facility 
PLANO, Texas, May 2, ]]></description>
  <pubDate>Mon, 02 May 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Completes-New-$1-25-Billion-Credit-Facili.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports March Sales Results]]></title>
  <description><![CDATA[PLANO, Texas (April 7, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) repor]]></description>
  <pubDate>Thu, 07 Apr 2011 12:16:01 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-March-Sales-Res.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas (March 24, 2011) – J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Thu, 24 Mar 2011 18:54:59 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-(7).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Ranked No. 1 Retailer for Diversity by DiversityInc]]></title>
  <description><![CDATA[jcpenney Also Earns No. 7 Spot on ‘Top 10 Companies for Latinos’ PLANO, Tex]]></description>
  <pubDate>Wed, 23 Mar 2011 11:03:39 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Ranked-No--1-Retailer-for-Diversity-by-Di.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Helps Teens in Need Rock Their Prom]]></title>
  <description><![CDATA[jcpenney Stores Host Nationwide Prom Dress Donation Drive PLANO, Texas (Mar]]></description>
  <pubDate>Fri, 11 Mar 2011 13:22:43 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Helps-Teens-in-Need-Rock-Their-Prom.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports February Sales Results]]></title>
  <description><![CDATA[Company Growth Initiatives Drive 6.4% Increase in Comparable Store Sales PL]]></description>
  <pubDate>Thu, 03 Mar 2011 09:51:08 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-February-Sales-Results-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Chairman and CEO Mike Ullman to Present at Bank of America Merrill Lynch 2011 Consumer Conference]]></title>
  <description><![CDATA[PLANO, Texas (March 2, 2011) -- J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Wed, 02 Mar 2011 10:56:59 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Chairman-and-CEO-Mike-Ullman-to-Present-at-Bank-of.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Reports Solid Fourth Quarter and Full Year Financial Results Exceeding Sales and Earnings Expectations]]></title>
  <description><![CDATA[Company Outlines Fiscal 2011 Targets; Announces $900 Million Share Repurcha]]></description>
  <pubDate>Fri, 25 Feb 2011 09:48:03 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Reports-Solid-Fourth-Qu.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Shows Customers How "We Make it Affordable, You Make it Yours"]]></title>
  <description><![CDATA[Launching at the Academy Awards, Campaign Showcases Company as Leading Dest]]></description>
  <pubDate>Thu, 24 Feb 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Shows-Customers-How--We-Make-it-Affordabl.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Transformation Takes Shape with Bold New Logo]]></title>
  <description><![CDATA[Logo Design Reflects Modern Enhancements While Honoring the Company’s Iconi]]></description>
  <pubDate>Tue, 22 Feb 2011 09:59:52 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Transformation-Takes-Shape-with-Bold-New-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Sponsors 500 FIRST Robotics Teams Nationwide]]></title>
  <description><![CDATA[Corporate Sponsorship Expands to More Communities Generating Greater Partic]]></description>
  <pubDate>Thu, 10 Feb 2011 15:02:12 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Sponsors-500-FIRST-Robotics-Teams-Nationw.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Joins Forces with Stardoll.com to Make Virtual Fashion a Reality for Tween Girls]]></title>
  <description><![CDATA[jcpenny to be the Exclusive Retailer for New Stardoll Branded Clothing and ]]></description>
  <pubDate>Thu, 10 Feb 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Joins-Forces-with-Stardoll-com-to-Make-Vi.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[William Ackman and Steven Roth Elected to jcpenney Board of Directors]]></title>
  <description><![CDATA[PLANO, Texas (Feb. 9, 2011) – J. C. Penney Company, Inc. (NYSE:JCP) today a]]></description>
  <pubDate>Wed, 09 Feb 2011 14:22:26 GMT</pubDate>
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  <title><![CDATA[jcpenney Expands In-Store Digital Experience]]></title>
  <description><![CDATA[JCPENNEY EXPANDS IN-STORE DIGITAL EXPERIENCE 
Findmore&#174; Smart Fixture ]]></description>
  <pubDate>Mon, 07 Feb 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Expands-In-Store-Digital-Experience.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Modern Bride Unveiled Exclusively at jcpenney]]></title>
  <description><![CDATA[Collaboration with Condé Nast Offers Unique Fine Jewelry Shopping Experienc]]></description>
  <pubDate>Thu, 03 Feb 2011 11:13:14 GMT</pubDate>
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  <title><![CDATA[jcpenney Reports January Sales Results]]></title>
  <description><![CDATA[Company Raises Fourth Quarter Earnings Guidance PLANO, Texas (Feb. 3, 2011)]]></description>
  <pubDate>Thu, 03 Feb 2011 10:53:31 GMT</pubDate>
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  <title><![CDATA[jcpenney Takes Strategic Actions to Maximize Long-Term Growth and Profitability]]></title>
  <description><![CDATA[Series of Steps Designed to Streamline Operations and Focus Investment on H]]></description>
  <pubDate>Mon, 24 Jan 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Takes-Strategic-Actions-to-Maximize-Long-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Agrees to Name William Ackman and Steven Roth to Board of Directors]]></title>
  <description><![CDATA[PLANO, Texas (Jan. 24, 2011) – J. C. Penney Company, Inc. (NYSE:JCP) today ]]></description>
  <pubDate>Mon, 24 Jan 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Agrees-to-Name-William-Ackman-and-Steven-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Raises $6.7 Million for Afterschool Programs]]></title>
  <description><![CDATA[“Round-Up” Donations Empower Youth in 1,100 Communities Nationwide PLANO, T]]></description>
  <pubDate>Thu, 13 Jan 2011 12:51:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Raises-$6-7-Million-for-Afterschool-Progr.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Ranks in Customer Service for the Third Consecutive Year]]></title>
  <description><![CDATA[NRF Foundation/American Express Customers’ Choice Ranking Solidifies jcpenn]]></description>
  <pubDate>Wed, 12 Jan 2011 09:56:32 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Ranks-in-Customer-Service-for-the-Third-C.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Senior Management Promotions]]></title>
  <description><![CDATA[Experienced, Talented jcpenney Executives to Assume Leadership Roles in Fin]]></description>
  <pubDate>Mon, 10 Jan 2011 15:39:02 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Senior-Management-Promotions.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports December Sales Results]]></title>
  <description><![CDATA[PLANO, Texas (Jan. 6, 2011 ) -- J. C. Penney Company, Inc. (NYSE:JCP) repor]]></description>
  <pubDate>Thu, 06 Jan 2011 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-December-Sales-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Gears Up for its Biggest After Christmas Sale]]></title>
  <description><![CDATA[Stores Welcome Customers at 7 a.m. with “Doorbuster” Specials 
Customers Ca]]></description>
  <pubDate>Mon, 20 Dec 2010 13:21:21 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Gears-Up-for-its-Biggest-After-Christmas-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches Facebook E-Commerce Application Powered by Usablenet Platform]]></title>
  <description><![CDATA[In Time for Holidays, jcpenney Offers All Items for Purchase and Sharing on]]></description>
  <pubDate>Tue, 14 Dec 2010 10:44:51 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches-Facebook-E-Commerce-Application-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas (Dec. 8, 2010) – J. C. Penney Company, Inc. (NYSE:JCP) announc]]></description>
  <pubDate>Wed, 08 Dec 2010 17:42:39 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-(6).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports November Sales Results]]></title>
  <description><![CDATA[Company’s Strategic Initiatives Drive 9.2 Percent Comparable Store Sales Gr]]></description>
  <pubDate>Thu, 02 Dec 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-November-Sales-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Black Friday statement]]></title>
  <description><![CDATA[BLACK FRIDAY 2010 STATEMENT 
The 2010 holiday season is off to an exciting ]]></description>
  <pubDate>Sat, 27 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Black-Friday-statement.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Unveils Its Biggest Cyber Monday Sale]]></title>
  <description><![CDATA[Over 40,000 Deals Become Available on Nov. 28 with Free Shipping Options on]]></description>
  <pubDate>Tue, 23 Nov 2010 10:49:43 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Unveils-Its-Biggest-Cyber-Monday-Sale.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Powers Up Mobile for Holiday]]></title>
  <description><![CDATA[New Mobile Initiatives Bring Style, Quality and Compelling Prices Directly ]]></description>
  <pubDate>Thu, 18 Nov 2010 13:24:11 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Powers-Up-Mobile-for-Holiday.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Plans Largest Black Friday Sales Event Ever]]></title>
  <description><![CDATA[Over 300 Doorbusters Available at 4 a.m. – Making jcpenny the Shopping Dest]]></description>
  <pubDate>Thu, 18 Nov 2010 11:09:44 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Plans-Largest-Black-Friday-Sales-Event-Ev.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney's New Growth Brands Division to Launch Specialty Retail Concept Catering to Men's Big & Tall Customers]]></title>
  <description><![CDATA[“The Foundry Big &amp; Tall Supply Co.&#8482;” to be Leading Men’s Destinat]]></description>
  <pubDate>Mon, 15 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-s-New-Growth-Brands-Division-to-Launch-Sp.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Third Quarter Results]]></title>
  <description><![CDATA[Third Quarter Highlights:&#8226; Earnings of $0.19 per share 
&#8226; Compa]]></description>
  <pubDate>Fri, 12 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Third-Quarter-Results-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Launches New Growth Brands Division]]></title>
  <description><![CDATA[Will Pursue New High Growth Potential Retail Businesses Designed to Address]]></description>
  <pubDate>Thu, 11 Nov 2010 13:37:34 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Launches-New-Growth-Bra.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Hearst Magazines and J. C. Penney Company, Inc. Partner to Launch Gifting Grace and CLAD]]></title>
  <description><![CDATA[New Businesses Represent the Next Generation of Online Retail Shopping Expe]]></description>
  <pubDate>Thu, 11 Nov 2010 13:36:21 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Hearst-Magazines-and-J--C--Penney-Company,-Inc--Pa.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney America's Shopping Destination This Christmas]]></title>
  <description><![CDATA[Shoppers to Discover Elevated Gift Offering, Compelling Prices and Superior]]></description>
  <pubDate>Wed, 10 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-America-s-Shopping-Destination-This-Chris.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports October Sales Results]]></title>
  <description><![CDATA[PLANO, Texas (Nov. 4, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) report]]></description>
  <pubDate>Thu, 04 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-October-Sales-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Fashion Delivers Honors jcpenney Merchant Liz Sweney for Philanthropic Contributions]]></title>
  <description><![CDATA[PLANO, Texas (Nov. 4, 2010) -- Fashion Delivers Charitable Foundation celeb]]></description>
  <pubDate>Thu, 04 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Fashion-Delivers-Honors-jcpenney-Merchant-Liz-Swen.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney and the Salvation Army Continue Online 'Angel Giving Tree' Adoptions]]></title>
  <description><![CDATA[Local Adoptions Made Easy Anywhere in the U.S. With Free Shipping on jcp.co]]></description>
  <pubDate>Mon, 01 Nov 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-and-the-Salvation-Army-Continue-Online--A.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Receives Top Rating on Human Rights Campaign Corporate Equality Index]]></title>
  <description><![CDATA[Company Recognized for its Commitment to Inclusion and Diversity PLANO, Tex]]></description>
  <pubDate>Wed, 20 Oct 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Receives-Top-Rating-on-Human-Rights-Campa.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Adopts Short-Term Stockholder Rights Plan]]></title>
  <description><![CDATA[PLANO, Texas (Oct. 18, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) annou]]></description>
  <pubDate>Mon, 18 Oct 2010 00:00:00 GMT</pubDate>
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  <title><![CDATA[jcpenney Reports September Sales Results]]></title>
  <description><![CDATA[Company Affirms Third Quarter Earnings Guidance PLANO, Texas (Oct. 7, 2010)]]></description>
  <pubDate>Thu, 07 Oct 2010 00:00:00 GMT</pubDate>
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  <title><![CDATA[jcpenney Transforms Bridal Business Through Unique Collaboration with Condé Nast]]></title>
  <description><![CDATA[New, Exclusive-to-jcpenney Modern Bride Brand Will Position Company to Incr]]></description>
  <pubDate>Wed, 06 Oct 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Transforms-Bridal-Business-Through-Unique.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces New Store Openings And Renovation Plans]]></title>
  <description><![CDATA[Increasing Presence in Major Markets a Key Component of Long Range Plan for]]></description>
  <pubDate>Tue, 28 Sep 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-New-Store-Openings-And-Renovati.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney to Participate in Telsey Consumer Conference]]></title>
  <description><![CDATA[PLANO, Texas, Sept. 23, 2010 -- J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Thu, 23 Sep 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-to-Participate-in-Telsey-Consumer-Confere.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reaches $100 Million Milestone in Afterschool Support]]></title>
  <description><![CDATA[JCP Facebook Fans Decide on the Next $1 Million Giveaway PLANO, Texas (Sept]]></description>
  <pubDate>Wed, 22 Sep 2010 00:00:00 GMT</pubDate>
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas (September 17, 2010) – J. C. Penney Company, Inc. (NYSE:JCP) a]]></description>
  <pubDate>Fri, 17 Sep 2010 00:00:00 GMT</pubDate>
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  <title><![CDATA[jcpenney Chairman and CEO to Present at Goldman Sachs Global Retailing Conference]]></title>
  <description><![CDATA[PLANO, Texas (Sept. 8, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Fri, 10 Sep 2010 12:18:06 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Chairman-and-CEO-to-Present-at-Goldman-Sa.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports August Sales]]></title>
  <description><![CDATA[(PLANO, Texas)Sept. 2, 2010 -- J. C. Penney Company, Inc. (NYSE:JCP) report]]></description>
  <pubDate>Thu, 02 Sep 2010 09:54:27 GMT</pubDate>
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  <title><![CDATA[MNG by Mango Launches Exclusively at jcpenney]]></title>
  <description><![CDATA[European Style Fast Fashion at its Best and Most Affordable Comes to jcpenn]]></description>
  <pubDate>Wed, 18 Aug 2010 00:00:00 GMT</pubDate>
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  <title><![CDATA[jcpenney Reports Second Quarter Results]]></title>
  <description><![CDATA[Second Quarter Highlights 
&#8226; Earnings per share increased to $0.06 co]]></description>
  <pubDate>Fri, 13 Aug 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Second-Quarter-Results-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Achieves LEED Distinctions for Green Building Design and Operations]]></title>
  <description><![CDATA[PLANO, Texas (Aug. 10, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) has b]]></description>
  <pubDate>Tue, 10 Aug 2010 19:53:17 GMT</pubDate>
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  <title><![CDATA[Iconic Liz Claiborne Brand Arrives Exclusively at jcpenney]]></title>
  <description><![CDATA[Reinforces Retailer’s Commitment to be Nation’s Headquarters for the Most R]]></description>
  <pubDate>Mon, 09 Aug 2010 09:51:12 GMT</pubDate>
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  <title><![CDATA[jcpenney Reports July Sales]]></title>
  <description><![CDATA[Company Affirms Second Quarter Earnings Guidance Within Range PLANO, Texas ]]></description>
  <pubDate>Thu, 05 Aug 2010 09:51:14 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-July-Sales-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Promotes Michael Theilmann and Thomas Nealon to Group Executive Vice President Positions]]></title>
  <description><![CDATA[Each Will Take on Expanded Senior Operating Roles PLANO, Texas (Aug. 2, 201]]></description>
  <pubDate>Mon, 02 Aug 2010 12:48:37 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Promotes-Michael-Theilmann-and-Thomas-Nea.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney's "New look. New year. Who knew!" Back-to-School Campaign Features Cutting Edge, Creative Marketing Aimed at Teens]]></title>
  <description><![CDATA[Campaign Encourages Teens to Take Control and Discover jcpenney’s Affordabl]]></description>
  <pubDate>Wed, 14 Jul 2010 09:48:48 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-s--New-look--New-year--Who-knew!--Back-to.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports June Sales]]></title>
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  <pubDate>Thu, 08 Jul 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-June-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney and ALDO USA INC. Team up to Bring Shop-Within-a-Shop Footwear and Accessories Concept to 600 Stores and jcp.com]]></title>
  <description><![CDATA[  ‘Call It Spring’ Brand to Provide Customers Extensive Assortment of On-Tr]]></description>
  <pubDate>Wed, 30 Jun 2010 09:44:53 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-and-ALDO-USA-INC--Team-up-to-Bring-Shop-W.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Executives to Present at Goldman Sachs dotCommerce Day]]></title>
  <description><![CDATA[PLANO, Texas (June 16, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) annou]]></description>
  <pubDate>Wed, 16 Jun 2010 18:19:03 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Executives-to-Present-at-Goldman-Sachs-do.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney SVP to Present at Piper Jaffray Consumer Conference]]></title>
  <description><![CDATA[PLANO, Texas (June 4, 2010) -- J. C. Penney Company, Inc. (NYSE: JCP) annou]]></description>
  <pubDate>Fri, 04 Jun 2010 17:32:51 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-SVP-to-Present-at-Piper-Jaffray-Consumer-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports May Sales]]></title>
  <description><![CDATA[PLANO, Texas (June 3, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) compar]]></description>
  <pubDate>Thu, 03 Jun 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-May-Sales-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Closes Senior Note Offering]]></title>
  <description><![CDATA[PLANO, Texas (May 25, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) (the “]]></description>
  <pubDate>Tue, 25 May 2010 18:40:06 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Closes-Senior-Note-Offering.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Successful Completion of Debt Tender Offer]]></title>
  <description><![CDATA[PLANO, Texas (May 24, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) (the “]]></description>
  <pubDate>Mon, 24 May 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Successful-Completion-of-De-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[Company Holds Annual Meeting of Stockholders PLANO, Texas (May 21, 2010) – ]]></description>
  <pubDate>Fri, 21 May 2010 14:24:16 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-(4).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Chairman and CEO to Present at Citi Investment Research 2010 Food and Drug Conference]]></title>
  <description><![CDATA[PLANO, Texas (May 19, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) announ]]></description>
  <pubDate>Wed, 19 May 2010 15:31:13 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Chairman-and-CEO-to-Present-at-Citi-Inves.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports First Quarter Results]]></title>
  <description><![CDATA[Management Raises Earnings Guidance for Fiscal 2010 
First Quarter Highligh]]></description>
  <pubDate>Fri, 14 May 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-First-Quarter-Results-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports April Sales]]></title>
  <description><![CDATA[Management Raises First Quarter Earnings Outlook PLANO, Texas (May 6, 2010)]]></description>
  <pubDate>Thu, 06 May 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-April-Sales-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Sets Goal to Reduce Energy Use 20 Percent by 2015]]></title>
  <description><![CDATA[Company’s Commitment to Energy Conservation Prevented 80 Million Pounds of ]]></description>
  <pubDate>Mon, 03 May 2010 14:16:22 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Sets-Goal-to-Reduce-Energy-Use-20-Percent.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Commences Tender Offer for Up to $300 Million of its Outstanding Debt Securities]]></title>
  <description><![CDATA[PLANO, Texas (April 26, 2010) –– J. C. Penney Company, Inc. (NYSE:JCP) (the]]></description>
  <pubDate>Mon, 26 Apr 2010 17:42:16 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Commences-Tender-Offer-for-Up-to-$300-Mil.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Plan to Accelerate Company Transformation at 2010 Analyst/Investor Meeting]]></title>
  <description><![CDATA[New Merchandising Initiatives Designed to Realize Vision to be America’s Fa]]></description>
  <pubDate>Tue, 20 Apr 2010 10:23:32 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Plan-to-Accelerate-Company-Tran.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[New jcpenney Brand Delivers Latest Tween Trends That Are Fashion Right and 'Mom-Approved']]></title>
  <description><![CDATA[Uproar’ to Launch at jcpenney for Back-to-School PLANO, Texas (April 20, 20]]></description>
  <pubDate>Tue, 20 Apr 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/New-jcpenney-Brand-Delivers-Latest-Tween-Trends-Th.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Delivers Style Authority Through Unique Collaboration with People StyleWatch]]></title>
  <description><![CDATA[Finding Hottest Fashions Easier Than Ever with Season’s ‘Must Haves’ Select]]></description>
  <pubDate>Mon, 19 Apr 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Delivers-Style-Authority-Through-Unique-C.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports March Sales Results]]></title>
  <description><![CDATA[Company Raises First Quarter Sales and Earnings Guidance PLANO, Texas (Apri]]></description>
  <pubDate>Thu, 08 Apr 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-March-Sales-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Named to DiversityInc's 2010 'Top 50 Companies for Diversity' List]]></title>
  <description><![CDATA[Ranking Demonstrates Company’s Leading Inclusion and Diversity Efforts PLAN]]></description>
  <pubDate>Thu, 01 Apr 2010 10:34:09 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Named-to-DiversityInc-s-2010--Top-50-Comp.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas (March 25, 2010) – J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Thu, 25 Mar 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-(3).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Warner Bros. Consumer Products and Olympic Gold Medalist Nastia Liukin Team Up for New Supergirl Line Available Exclusively at jcpenney]]></title>
  <description><![CDATA[Supergirl by Nastia Celebrates Girl Empowerment and Individuality in a Fun,]]></description>
  <pubDate>Mon, 22 Mar 2010 10:13:28 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Warner-Bros--Consumer-Products-and-Olympic-Gold-Me.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Receives 2010 Energy Star Award for Sustained Excellence]]></title>
  <description><![CDATA[EPA Recognizes jcpenney’s Leading Commitment to Energy Conservation PLANO, ]]></description>
  <pubDate>Thu, 18 Mar 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Receives-2010-Energy-Star-Award-for-Susta.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Wins Big at Racie Awards]]></title>
  <description><![CDATA[Retailer Takes Home Most Racie Awards for 2009 Marketing Initiatives PLANO,]]></description>
  <pubDate>Mon, 08 Mar 2010 11:01:16 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Wins-Big-at-Racie-Awards.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Increased February Comparable Sales]]></title>
  <description><![CDATA[PLANO, Texas (March 4, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) compa]]></description>
  <pubDate>Thu, 04 Mar 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Increased-February-Comparable-Sal.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Taps Most Promising Minority Students]]></title>
  <description><![CDATA[jcpenney Taps Most Promising Minority StudentsCompany Champions Diversity i]]></description>
  <pubDate>Wed, 03 Mar 2010 10:51:56 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Taps-Most-Promising-Minority-Students.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces New Leadership For Its Home Business]]></title>
  <description><![CDATA[PLANO, Texas (March 1, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) today]]></description>
  <pubDate>Mon, 01 Mar 2010 12:47:36 GMT</pubDate>
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  <title><![CDATA[Shoppers Will Discover a Whole New jcpenney: "New look. New day. Who knew" Spring Campaign Highlights Elevated Fashion Offerings]]></title>
  <description><![CDATA[Marketing Designed to Show jcpenney as a Style Destination 
Kicks Off March]]></description>
  <pubDate>Mon, 01 Mar 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Shoppers-Will-Discover-a-Whole-New-jcpenney---New-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Fourth Quarter and Full Year 2009 Financial Results; Company Exceeds Expectations and Objectives for the Year]]></title>
  <description><![CDATA[Provides Initial Outlook for Fiscal 2010 
Fourth Quarter and 2009 Highlight]]></description>
  <pubDate>Thu, 18 Feb 2010 19:00:39 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Fourth-Quarter-and-Full-Year-2009.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Sponsors High School Robotics Teams Nationwide]]></title>
  <description><![CDATA[jcpenney Partners with FIRST(R) to Enhance Educational Opportunities After ]]></description>
  <pubDate>Thu, 18 Feb 2010 13:06:09 GMT</pubDate>
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  <title><![CDATA[jcpenney Reports January Sales]]></title>
  <description><![CDATA[JCPENNEY REPORTS JANUARY SALES    PLANO, Texas, Feb. 4, 2010 -- J. C. Penne]]></description>
  <pubDate>Thu, 04 Feb 2010 08:38:11 GMT</pubDate>
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  <title><![CDATA[jcpenney Introduces 'One Kiss by Cindy Crawford']]></title>
  <description><![CDATA[New, Stylish Collection Marks Company’s First Exclusive Brand in Fine Jewel]]></description>
  <pubDate>Thu, 04 Feb 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Introduces--One-Kiss-by-Cindy-Crawford-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Is Tops in Customer Service]]></title>
  <description><![CDATA[Consumer Survey Reveals jcpenney’s CustomerFIRST Culture Delivers on Creati]]></description>
  <pubDate>Fri, 15 Jan 2010 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Is-Tops-in-Customer-Service.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Recognized for Supplier Diversity]]></title>
  <description><![CDATA[Company Receives Multiple Honors for Forging Relationships with Minority an]]></description>
  <pubDate>Tue, 12 Jan 2010 11:18:33 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Recognized-for-Supplier-Diversity.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports December Sales]]></title>
  <description><![CDATA[PLANO, Texas (Jan. 7, 2010) -- J. C. Penney Company, Inc. (NYSE:JCP) compar]]></description>
  <pubDate>Thu, 07 Jan 2010 09:26:58 GMT</pubDate>
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  <title><![CDATA[jcpenney Ranks Among Best Companies for College Interns]]></title>
  <description><![CDATA[Retailer Selected to BusinessWeek’s Annual List of Leading Employers PLANO,]]></description>
  <pubDate>Wed, 06 Jan 2010 11:05:05 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Ranks-Among-Best-Companies-for-College-In.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Small "Change" Adds Up to Make a Big Difference for Afterschool]]></title>
  <description><![CDATA[jcpenney’s Round-up Campaign Raises $4.7 Million for Local Afterschool Prog]]></description>
  <pubDate>Mon, 04 Jan 2010 10:11:34 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Small--Change--Adds-Up-to-Make-a-Big-Difference-fo.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Top Shopping Destination the Day After Christmas]]></title>
  <description><![CDATA[Company’s After Christmas Sale -- Starting at 5:00 a.m. – Features Irresist]]></description>
  <pubDate>Mon, 21 Dec 2009 09:43:55 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Top-Shopping-Destination-the-Day-After-Ch.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas (December 9, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) ann]]></description>
  <pubDate>Wed, 09 Dec 2009 15:24:20 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-(2).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Leadership Plans for Next Phase of its Growth and Development]]></title>
  <description><![CDATA[PLANO, Texas (Dec. 9, 2009) -- J. C. Penney Company, Inc. (NYSE: JCP) is pr]]></description>
  <pubDate>Wed, 09 Dec 2009 13:07:41 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Leadership-Plans-for-Next-Phase.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Geraldine Laybourne Elected to jcpenney Board of Directors]]></title>
  <description><![CDATA[Pioneering Force in the Media Industry Brings Experience in Capturing Audie]]></description>
  <pubDate>Tue, 08 Dec 2009 13:21:26 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Geraldine-Laybourne-Elected-to-jcpenney-Board-of-D.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Celebrate the Joy of Giving with jcpenney Gift Cards]]></title>
  <description><![CDATA[Gift Cards Provide Convenient Shopping Option for Customers 
Recipients Can]]></description>
  <pubDate>Mon, 07 Dec 2009 11:05:44 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Celebrate-the-Joy-of-Giving-with-jcpenney-Gift-Car.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports November Sales]]></title>
  <description><![CDATA[PLANO, Texas (Dec. 3, 2009) -- J. C. Penney Company, Inc. (NYSE:JCP) report]]></description>
  <pubDate>Thu, 03 Dec 2009 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-November-Sales-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney to Bring Mango's European Runway Fast Fashion at Affordable Prices to JCPenney Customers]]></title>
  <description><![CDATA[Will Launch MNG By Mango in Fall 2010 in Up to 75 jcpenney Stores and on jc]]></description>
  <pubDate>Tue, 01 Dec 2009 09:44:03 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-to-Bring-Mango-s-European-Runway-Fast-Fas.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Extends "Cyber Monday" to Two-Day Online Sale]]></title>
  <description><![CDATA[Biggest Cyber Sale in Company History 
Free Shipping Offers and Screenbuste]]></description>
  <pubDate>Mon, 23 Nov 2009 13:39:08 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Extends--Cyber-Monday--to-Two-Day-Online-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Biggest Black Friday Sale Ever]]></title>
  <description><![CDATA[Irresistible Black Friday Specials – Beginning at 4 a.m. – Make jcpenney Ul]]></description>
  <pubDate>Thu, 19 Nov 2009 14:22:47 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Biggest-Black-Friday-Sale-Ever.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Warns Customers to "Beware of the Doghouse"]]></title>
  <description><![CDATA[jcpenney Helps Gift-Givers Dodge the “Doghouse” Again This Season 
Successf]]></description>
  <pubDate>Wed, 18 Nov 2009 11:38:25 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Warns-Customers-to--Beware-of-the-Doghous.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Transforms Catalog Strategy to Better Serve Customer Preferences]]></title>
  <description><![CDATA[Retailer Completes Migration from “Big Books” to Targeted Catalogs, Interne]]></description>
  <pubDate>Wed, 18 Nov 2009 09:39:19 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Transforms-Catalog-Strategy-to-Better-Ser.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Third Quarter Results]]></title>
  <description><![CDATA[Management Raises Sales and Earnings Guidance for Fiscal 2009 
Third Quarte]]></description>
  <pubDate>Fri, 13 Nov 2009 14:16:26 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Third-Quarter-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Celebrates the Joy of Giving]]></title>
  <description><![CDATA[Give Joy This Season with the Hottest – and Most Affordable – Gifts from jc]]></description>
  <pubDate>Thu, 05 Nov 2009 12:02:20 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Celebrates-the-Joy-of-Giving.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports October Sales]]></title>
  <description><![CDATA[PLANO, Texas (Nov. 5, 2009) -- J. C. Penney Company, Inc. (NYSE:JCP) report]]></description>
  <pubDate>Thu, 05 Nov 2009 10:13:51 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-October-Sales-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Brings "Joy of Giving" to Life This Season]]></title>
  <description><![CDATA[Celebrating Christmas Will Be More Fun, Festive and Affordable Than Ever wi]]></description>
  <pubDate>Wed, 04 Nov 2009 13:08:18 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Brings--Joy-of-Giving--to-Life-This-Seaso.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney and The Salvation Army Launch Largest Online Angel Giving Tree Program]]></title>
  <description><![CDATA[jcp.com/angel Launches Today to Help Children and Seniors in Need This Chri]]></description>
  <pubDate>Tue, 03 Nov 2009 12:37:02 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-and-The-Salvation-Army-Launch-Largest-Onl.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Olsenboye Brand to Launch Exclusively at jcpenney]]></title>
  <description><![CDATA[Mary-Kate Olsen and Ashley Olsen’s Dualstar Entertainment Group to Offer Ne]]></description>
  <pubDate>Mon, 26 Oct 2009 08:31:15 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Olsenboye-Brand-to-Launch-Exclusively-at-jcpenney.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Recognized for Sustainability Efforts]]></title>
  <description><![CDATA[JCPENNEY RECOGNIZED FOR sustainability efforts  Retailer Selected to Dow Jo]]></description>
  <pubDate>Mon, 19 Oct 2009 18:35:59 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Recognized-for-Sustainability-Efforts.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney to Webcast October 23 Analyst Meeting]]></title>
  <description><![CDATA[PLANO, Texas (October 16, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) wil]]></description>
  <pubDate>Fri, 16 Oct 2009 18:29:31 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-to-Webcast-October-23-Analyst-Meeting.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Customers "Round-Up" to Support Afterschool Programs Nationwide]]></title>
  <description><![CDATA[America After 3 PM Survey of 30,000 Households, Sponsored by the jcpenney A]]></description>
  <pubDate>Fri, 16 Oct 2009 16:57:07 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Customers--Round-Up--to-Support-Afterscho.aspx?feed=jcpenney-News]]></link>     	
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  <description><![CDATA[Company Raises Third Quarter Earnings Guidance PLANO, Texas (Oct. 8, 2009) ]]></description>
  <pubDate>Thu, 08 Oct 2009 08:49:24 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-September-Sales-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Liz Claiborne Inc. Unveils Major New Distribution Strategy for the Liz Claiborne Brand Franchise]]></title>
  <description><![CDATA[jcpenney to become the exclusive department store destination for the Liz C]]></description>
  <pubDate>Thu, 08 Oct 2009 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Liz-Claiborne-Inc--Unveils-Major-New-Distribution-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney and Cellfire Launch U.S. Retail's First Mobile Coupon Scanning Program]]></title>
  <description><![CDATA[Breakthrough Technology Allows Customers to Download jcpenney Coupons on Mo]]></description>
  <pubDate>Thu, 24 Sep 2009 11:03:58 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-and-Cellfire-Launch-U-S--Retail-s-First-M.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[interTrend Communications, Inc. and jcpenney Recognized by AAF for Multicultural Marketing Intitiatives]]></title>
  <description><![CDATA[LONG BEACH, CALIFORNIA (September 24, 2009) – interTrend communications, In]]></description>
  <pubDate>Thu, 24 Sep 2009 00:00:00 GMT</pubDate>
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  <title><![CDATA[Pro Football Hall of Fame, Van Heusen and jcpenney Call on Football Fans to Debate and Vote for Their Choice for the Class of 2010]]></title>
  <description><![CDATA[First and Only Dedicated Fan Forum &amp; Ballot for Hall of Fame at jcp.com]]></description>
  <pubDate>Mon, 21 Sep 2009 12:10:56 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Pro-Football-Hall-of-Fame,-Van-Heusen-and-jcpenney.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas (Sept. 18, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Fri, 18 Sep 2009 15:12:58 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-(1).aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Sponsors “Change the World, Start with ENERGY STAR” Exhibit at the 2009 Plano Balloon Festival]]></title>
  <description><![CDATA[Model House Showcases Home Energy- and Cost-Saving Ideas
PLANO, Texas (Sept]]></description>
  <pubDate>Fri, 18 Sep 2009 15:06:33 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Sponsors--Change-the-World,-Start-with-EN.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Recognized as a Leader in Innovative Business Technology]]></title>
  <description><![CDATA[JCPENNEY RECOGNIZED 
AS A LEADER IN INNOVATIVE BUSINESS TECHNOLOGY  Retaile]]></description>
  <pubDate>Tue, 15 Sep 2009 15:22:45 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Recognized-as-a-Leader-in-Innovative-Busi.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches She Said]]></title>
  <description><![CDATA[jcpenney Launches she said&#8482;  New Brand Competitively Positions Compan]]></description>
  <pubDate>Fri, 11 Sep 2009 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches-She-Said.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports August Sales In Line With Management Guidance]]></title>
  <description><![CDATA[JCPENNEY REPORTS AUGUST SALES IN LINE WITH MANAGEMENT GUIDANCE  PLANO, Texa]]></description>
  <pubDate>Thu, 03 Sep 2009 00:00:00 GMT</pubDate>
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  <title><![CDATA[jcpenney's iPhone App Puts "Style. Quality. Price." At Your Fingertips]]></title>
  <description><![CDATA[jcpenney's iPhone App Puts “Style. Quality. Price.” AT YOuR FINGERTIPS Free]]></description>
  <pubDate>Wed, 02 Sep 2009 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-s-iPhone-App-Puts--Style--Quality--Price-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Second Quarter Results]]></title>
  <description><![CDATA[Management Raises Sales and Earnings Guidance for Fiscal 2009 
Second Quart]]></description>
  <pubDate>Fri, 14 Aug 2009 00:00:31 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Second-Quarter-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Customers "Round-Up" for Kids]]></title>
  <description><![CDATA[Customers Can Round-up to Help Local Afterschool Programs While Shopping at]]></description>
  <pubDate>Thu, 06 Aug 2009 09:37:06 GMT</pubDate>
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  <title><![CDATA[jcpenney Reports July Sales]]></title>
  <description><![CDATA[Company Raises Second Quarter Earnings Guidance PLANO, Texas (Aug. 6, 2009)]]></description>
  <pubDate>Thu, 06 Aug 2009 09:33:29 GMT</pubDate>
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  <title><![CDATA[Mayor Bloomberg to Preside at Grand Opening Ceremony For First-Ever jcpenney Manhattan Store Today]]></title>
  <description><![CDATA[Celebrity Designer Kimora Lee Simmons, American Idol’s David Cook and Other]]></description>
  <pubDate>Fri, 31 Jul 2009 12:44:02 GMT</pubDate>
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  <title><![CDATA[NFL and jcpenney Launch 2009 "Take a Player to School" Sweepstakes]]></title>
  <description><![CDATA[Drew Brees Joins 33 Other NFL Players to Promote the Importance of Youth He]]></description>
  <pubDate>Mon, 20 Jul 2009 14:27:26 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/NFL-and-jcpenney-Launch-2009--Take-a-Player-to-Sch.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Set to Open Its First-Ever Store in Manhattan on July 31]]></title>
  <description><![CDATA[- 153,000-Square-Foot Store in Busy Herald Square Area Showcases Retailer’s]]></description>
  <pubDate>Thu, 16 Jul 2009 09:44:37 GMT</pubDate>
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  <title><![CDATA[jcpenney Launches "Schooled in Style" Back-to-School Marketing Campaign]]></title>
  <description><![CDATA[Innovative Campaign Leverages Digital and Traditional Media to Connect Teen]]></description>
  <pubDate>Tue, 14 Jul 2009 11:48:51 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches--Schooled-in-Style--Back-to-Scho.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports June Sales Results]]></title>
  <description><![CDATA[Company Raises Second Quarter Earnings Guidance PLANO, Texas (July 9, 2009)]]></description>
  <pubDate>Thu, 09 Jul 2009 09:11:11 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-June-Sales-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Names Veteran Fine Jewelry Merchant Pam Mortensen Senior Vice President and General Merchandise Manager of Fine Jewelry]]></title>
  <description><![CDATA[PLANO, Texas (July 1, 2009) J. C. Penney Company, Inc. (NYSE: JCP) today an]]></description>
  <pubDate>Wed, 01 Jul 2009 17:07:24 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Names-Veteran-Fine-Jewelry-Merchant-Pam-M.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney President and Chief Merchandising Officer Ken C. Hicks to Leave the Company to Accept a Specialty Retail CEO Position]]></title>
  <description><![CDATA[PLANO, Texas (June 25, 2009) – J. C. Penney Company, Inc. (NYSE: JCP) today]]></description>
  <pubDate>Thu, 25 Jun 2009 16:23:53 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-President-and-Chief-Merchandising-Officer.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney's "Beware of the Doghouse" Campaign Earns World Retail Award]]></title>
  <description><![CDATA[PLANO, Texas (June 8, 2009) – J. C. Penney Company, Inc.’s (NYSE: JCP) inte]]></description>
  <pubDate>Mon, 08 Jun 2009 14:09:11 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-s--Beware-of-the-Doghouse--Campaign-Earns.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports May Sales]]></title>
  <description><![CDATA[PLANO, Texas (June 4, 2009) J. C. Penney Company, Inc. (NYSE:JCP) comparabl]]></description>
  <pubDate>Thu, 04 Jun 2009 10:14:26 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-May-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Voluntary Stock Contribution to Company's Pension Plan]]></title>
  <description><![CDATA[Company’s Financial Flexibility Increases as Contribution Further Strengthe]]></description>
  <pubDate>Mon, 18 May 2009 17:23:41 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Voluntary-Stock-Contribution-to.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Board of Directors Declares Quarterly Dividend]]></title>
  <description><![CDATA[Company Holds Annual Meeting of Stockholders 
PLANO, Texas (May 15, 2009) –]]></description>
  <pubDate>Mon, 18 May 2009 10:24:10 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Board-of-Directors-Declares-Quarterly-Div.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports First Quarter Results]]></title>
  <description><![CDATA[Management Raises Sales and Earnings Guidance for Fiscal 2009 First Quarter]]></description>
  <pubDate>Fri, 15 May 2009 09:54:16 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-First-Quarter-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches "Rascal Flatts American Living Unstoppable Tour" Campaign]]></title>
  <description><![CDATA[Campaign to Support Company’s Sponsorship of Nationwide Tour Promoting Amer]]></description>
  <pubDate>Thu, 14 May 2009 12:11:48 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches--Rascal-Flatts-American-Living-U.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Successful Completion of Debt Tender Offer]]></title>
  <description><![CDATA[PLANO, Texas (May 12, 2009) – J. C. Penney Company, Inc. (NYSE: JCP) announ]]></description>
  <pubDate>Tue, 12 May 2009 09:50:42 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Successful-Completion-of-Debt-T.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports April Sales]]></title>
  <description><![CDATA[Better-than-Expected Performance Driven by Strength in Women’s and Children]]></description>
  <pubDate>Thu, 07 May 2009 10:58:51 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-April-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Joe Joseph Abboud to Launch at jcpenney This Fall]]></title>
  <description><![CDATA[Great American Designer Brand Brings its Sophisticated Menswear to one of A]]></description>
  <pubDate>Thu, 16 Apr 2009 10:07:15 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Joe-Joseph-Abboud-to-Launch-at-jcpenney-This-Fall.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney to Webcast April 22 Analyst Meeting]]></title>
  <description><![CDATA[PLANO, Texas (April 15, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) will ]]></description>
  <pubDate>Wed, 15 Apr 2009 16:02:13 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-to-Webcast-April-22-Analyst-Meeting.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Commences Tender Offer for Eight Percent Notes Due March 1, 2010]]></title>
  <description><![CDATA[PLANO, Texas (April 14, 2009) J. C. Penney Company, Inc. (NYSE: JCP) (the “]]></description>
  <pubDate>Tue, 14 Apr 2009 16:29:12 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Commences-Tender-Offer-for-Eight-Percent-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Better Than Expected March Sales Results]]></title>
  <description><![CDATA[Company Raises First Quarter Sales and Earnings Guidance PLANO, Texas (Apri]]></description>
  <pubDate>Thu, 09 Apr 2009 10:03:23 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Better-Than-Expected-March-Sales-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Bolsters Young Men's Department With New Stylish Brands]]></title>
  <description><![CDATA[RS By Sheckler,’ ‘Rusty’ and ‘Third Rail a Zoo York Production’ Bring Authe]]></description>
  <pubDate>Thu, 09 Apr 2009 10:01:40 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Bolsters-Young-Men-s-Department-With-New-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Completes New $750 Millon Credit Facility]]></title>
  <description><![CDATA[PLANO, Texas (April 8, 2009) J. C. Penney Company, Inc. (NYSE:JCP) announce]]></description>
  <pubDate>Wed, 08 Apr 2009 15:49:04 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Completes-New-$750-Millon-Credit-Facility.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Recognized for Inclusion and Diversity Results]]></title>
  <description><![CDATA[Company Receives Top Ratings from DiversityBusiness and DiversityInc 
PLANO]]></description>
  <pubDate>Mon, 06 Apr 2009 10:28:46 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Recognized-for-Inclusion-and-Diversity-Re.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Introduces 'Cindy Crawford Style']]></title>
  <description><![CDATA[New, Exclusive Brand Builds on jcpenney’s Leadership in Home 
Brand Brings ]]></description>
  <pubDate>Fri, 03 Apr 2009 09:25:42 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Introduces--Cindy-Crawford-Style-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney, SunPower and Integrys Complete Solar Power Systems on Five New Jersey Stores]]></title>
  <description><![CDATA[Four California Stores Included in 3.7-Megawatt Solar Commitment 
DEPTFORD,]]></description>
  <pubDate>Wed, 01 Apr 2009 11:59:22 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney,-SunPower-and-Integrys-Complete-Solar-Pow.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Unveils Three Reusable Shopping Bags Designed by Top Design School Students]]></title>
  <description><![CDATA[New Simply Green&#8482; Shopping Bag Styles Arrive in Stores for Earth Day ]]></description>
  <pubDate>Wed, 01 Apr 2009 11:57:40 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Unveils-Three-Reusable-Shopping-Bags-Desi.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Declare Quarterly Dividend]]></title>
  <description><![CDATA[PLANO, Texas, March 26, 2009 – J. C. Penney Company, Inc. (NYSE:JCP) announ]]></description>
  <pubDate>Thu, 26 Mar 2009 19:05:24 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Declare-Quarterly-Divid.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Partners with OurWeddingDay.com]]></title>
  <description><![CDATA[New Partnership Provides “Recessionista” Brides Ultimate Value and Convenie]]></description>
  <pubDate>Thu, 26 Mar 2009 10:09:54 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Partners-with-OurWeddingDay-com.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports February Sales Results]]></title>
  <description><![CDATA[Company Opens Nine New Stores, Including 100th Sephora inside jcpenney Loca]]></description>
  <pubDate>Thu, 05 Mar 2009 09:59:36 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-February-Sales-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Becomes First Retailer to Earn Energy Star(R) Award for Sustained Excellence in Energy Management]]></title>
  <description><![CDATA[PLANO, Texas (March 3, 2009) – In recognition of its continued commitment t]]></description>
  <pubDate>Wed, 04 Mar 2009 16:40:21 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Becomes-First-Retailer-to-Earn-Energy-Sta.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches Interactive 'Runway Show']]></title>
  <description><![CDATA[Highlights Beautiful and Affordable Exclusive Designs from Nicole Miller, M]]></description>
  <pubDate>Mon, 23 Feb 2009 12:04:39 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches-Interactive--Runway-Show-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Fourth Quarter and Full Year Financial Results]]></title>
  <description><![CDATA[2008 Highlights 
&#8226; Fourth quarter earnings from continuing operations]]></description>
  <pubDate>Fri, 20 Feb 2009 10:04:09 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Fourth-Quarter-and-Full-Year-Fina.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Sponsorship of Rascal Flatts Tour]]></title>
  <description><![CDATA[“Rascal Flatts American Living Unstoppable Tour” 
Original “American Living]]></description>
  <pubDate>Thu, 19 Feb 2009 11:05:48 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Sponsorship-of-Rascal-Flatts-To.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Conference Call and Webcast for Fourth Quarter and Year-end 2008 Financial Results]]></title>
  <description><![CDATA[PLANO, Texas (Feb. 11, 2009) J. C. Penney Company, Inc. (NYSE:JCP) will rep]]></description>
  <pubDate>Wed, 11 Feb 2009 18:01:23 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Conference-Call-and-Webcast-for-Fourth-Qu.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Showcases Beautiful and Affordable Designer Brands in New Spring Marketing Campaign]]></title>
  <description><![CDATA[Highlights Exciting Designs by Nicole Miller, Michele Bohbot, Allen B. Schw]]></description>
  <pubDate>Tue, 10 Feb 2009 12:08:42 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Showcases-Beautiful-and-Affordable-Design.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA["Doghouse Prevention Week" Begins Today]]></title>
  <description><![CDATA[This Valentine's Day jcpenney Helps Men Dodge the "Doghouse" PLANO, Texas (]]></description>
  <pubDate>Fri, 06 Feb 2009 12:25:38 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/-Doghouse-Prevention-Week--Begins-Today.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports January Sales]]></title>
  <description><![CDATA[Company Provides Fourth Quarter Earnings Expectations 
and Initial 2009 Ope]]></description>
  <pubDate>Thu, 05 Feb 2009 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-January-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Names Janet L. Dhillon General Counsel]]></title>
  <description><![CDATA[PLANO, Texas (Jan. 27, 2009) J. C. Penney Company, Inc. (NYSE:JCP) today an]]></description>
  <pubDate>Tue, 27 Jan 2009 13:07:40 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Names-Janet-L--Dhillon-General-Counsel.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Clarifies Unfounded Market Concerns Regarding its Revolving Credit Facility]]></title>
  <description><![CDATA[PLANO, Texas (Jan. 20, 2009) – J. C. Penney Company, Inc. (NYSE:JCP) provid]]></description>
  <pubDate>Tue, 20 Jan 2009 16:12:16 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Clarifies-Unfounded-Market-Concerns-Regar.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Customers Vote jcpenney Tops in Customer Service]]></title>
  <description><![CDATA[jcpenney’s CustomerFIRST Initiative Delivers High Ranking in NRF Foundation]]></description>
  <pubDate>Fri, 16 Jan 2009 13:20:54 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Customers-Vote-jcpenney-Tops-in-Customer-Service.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports December Sales]]></title>
  <description><![CDATA[PLANO, Texas (Jan. 8, 2009) J. C. Penney Company, Inc. (NYSE:JCP) comparabl]]></description>
  <pubDate>Thu, 08 Jan 2009 09:32:21 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-December-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Biggest After Christmas Sale Ever]]></title>
  <description><![CDATA[“Doorbuster” Offers – at Irresistible Prices – Make jcpenney Top Shopping D]]></description>
  <pubDate>Mon, 22 Dec 2008 16:37:28 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Biggest-After-Christmas-Sale-Ev.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Declare Dividend]]></title>
  <description><![CDATA[PLANO, Texas (Dec. 10, 2008)  – J. C. Penney Company, Inc. (NYSE:JCP) annou]]></description>
  <pubDate>Wed, 10 Dec 2008 17:46:33 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Declare-Dividend.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney, Pacer Take Delivery of Clean-Diesel Trucks]]></title>
  <description><![CDATA[Companies Team Up to Support Air Quality Efforts at LA, Long Beach Ports PL]]></description>
  <pubDate>Tue, 09 Dec 2008 09:56:18 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney,-Pacer-Take-Delivery-of-Clean-Diesel-Truc.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports November Sales]]></title>
  <description><![CDATA[PLANO, Texas (Dec. 4, 2008) – J. C. Penney Company, Inc. (NYSE:JCP) compara]]></description>
  <pubDate>Thu, 04 Dec 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-November-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Bolsters jcp.com with New Features]]></title>
  <description><![CDATA[New Features Make Shopping Online Easier and More Convenient Than Ever – Ju]]></description>
  <pubDate>Tue, 25 Nov 2008 11:31:53 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Bolsters-jcp-com-with-New-Features.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Announces Biggest Black Friday Sale in Company History]]></title>
  <description><![CDATA[400+ Black Friday Specials – at Irresistible Prices – Make jcpenney Top Sho]]></description>
  <pubDate>Mon, 24 Nov 2008 11:45:48 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Announces-Biggest-Black-Friday-Sale-in-Co.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Convenient jcpenney Gift Cards Make Christmas Shopping Easier Than Ever This Season]]></title>
  <description><![CDATA[jcpenney Gifts Cards Have No Service Fees and Never Expire 
E-Gift Cards Al]]></description>
  <pubDate>Mon, 24 Nov 2008 11:44:12 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Convenient-jcpenney-Gift-Cards-Make-Christmas-Shop.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Warns "Beware of the Doghouse" This Holiday Season]]></title>
  <description><![CDATA[Bewareofthedoghouse.com Helps Women Get Great, Affordable Diamond Gifts at ]]></description>
  <pubDate>Fri, 21 Nov 2008 18:51:20 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Warns--Beware-of-the-Doghouse--This-Holid.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Joy of Giving Made Easy at jcpenney This Year]]></title>
  <description><![CDATA[America’s Families Can Give With Pride… jcpenney Gifts Offers Department St]]></description>
  <pubDate>Tue, 18 Nov 2008 11:22:12 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Joy-of-Giving-Made-Easy-at-jcpenney-This-Year.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports Third Quarter Financial Results]]></title>
  <description><![CDATA[Third Quarter Highlights 
&#8226; Earnings per share of $0.55 
&#8226; Comp]]></description>
  <pubDate>Fri, 14 Nov 2008 10:21:17 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-Third-Quarter-Financial-Results.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches 2008 Christmas Campaign]]></title>
  <description><![CDATA[“Style. Quality. Price Matter. Every Day Matters.” 
Affordable Prices Make ]]></description>
  <pubDate>Thu, 13 Nov 2008 10:59:39 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches-2008-Christmas-Campaign.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports October Sales]]></title>
  <description><![CDATA[PLANO, Texas (Nov. 6, 2008) J. C. Penney Company, Inc. (NYSE:JCP) comparabl]]></description>
  <pubDate>Thu, 06 Nov 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-October-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Afterschool Fund Distributes More Than $9 Million in Grants to Afterschool Programs]]></title>
  <description><![CDATA[Grants Includes Donations Contributed by jcpenney and jcpenney Customers, a]]></description>
  <pubDate>Mon, 03 Nov 2008 17:04:29 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Afterschool-Fund-Distributes-More-Than-$9.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Enhances Highly Successful Stafford and Worthington Career Brands With New Categories and Fits]]></title>
  <description><![CDATA[Market-Leading Affordable Career Wear for Men and Women Offers Greater Vers]]></description>
  <pubDate>Tue, 28 Oct 2008 10:25:14 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Enhances-Highly-Successful-Stafford-and-W.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Breaks Ground on Future LEED Store in Fairview]]></title>
  <description><![CDATA[Efficient Store Also Among First Approved as “Designed to Earn the ENERGY S]]></description>
  <pubDate>Fri, 24 Oct 2008 11:26:03 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Breaks-Ground-on-Future-LEED-Store-in-Fai.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[The Joy of Christmas Giving Starts at jcpenney]]></title>
  <description><![CDATA[Give Joy This Season with the Hottest – and Most Affordable – Gifts from jc]]></description>
  <pubDate>Thu, 23 Oct 2008 10:27:14 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/The-Joy-of-Christmas-Giving-Starts-at-jcpenney.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA['Master of Trend' Allen B. Schwartz to Introduce ALLEN B. Exclusively at jcpenney]]></title>
  <description><![CDATA[New Brand from Coveted Industry Designer Delivers Casual Chic and Californi]]></description>
  <pubDate>Tue, 14 Oct 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/-Master-of-Trend--Allen-B--Schwartz-to-Introduce-A.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Reports September Sales]]></title>
  <description><![CDATA[Updates Third Quarter Sales and Earnings Expectations in View of Economic C]]></description>
  <pubDate>Wed, 08 Oct 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Reports-September-Sales.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[New Brand I "Heart" Ronson to Launch for Women Exclusively at jcpenney]]></title>
  <description><![CDATA[Combines Designer Charlotte Ronson’s Signature Feminine Touch With a Vintag]]></description>
  <pubDate>Wed, 08 Oct 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/New-Brand-I--Heart--Ronson-to-Launch-for-Women-Exc.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[Walgreens Chairman and Chief Executive Officer Jeffrey Rein Joins jcpenney Board of Directors]]></title>
  <description><![CDATA[Rein Brings Extensive Retail Leadership Experience to jcpenney Board PLANO,]]></description>
  <pubDate>Mon, 06 Oct 2008 11:08:44 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/Walgreens-Chairman-and-Chief-Executive-Officer-Jef.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Teams with U.S. Department of Energy to Adopt Energy-Efficient Building Technologies]]></title>
  <description><![CDATA[PLANO, Texas (Oct 02, 2008)&nbsp;Recognizing J. C. Penney Company, Inc. (NY]]></description>
  <pubDate>Thu, 02 Oct 2008 09:30:03 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Teams-with-U-S--Department-of-Energy-to-A.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[J. C. Penney Company, Inc. Declares Dividend]]></title>
  <description><![CDATA[PLANO, Texas (Sept. 19, 2008) J. C. Penney Company, Inc. (NYSE:JCP) announc]]></description>
  <pubDate>Fri, 19 Sep 2008 14:39:18 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/J--C--Penney-Company,-Inc--Declares-Dividend.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Invites Customers to Participate in "Day of Giving Back"]]></title>
  <description><![CDATA[Proceeds to Benefit Local Afterschool Programs PLANO, Texas (Sept. 12, 2008]]></description>
  <pubDate>Fri, 12 Sep 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Invites-Customers-to-Participate-in--Day-.aspx?feed=jcpenney-News]]></link>     	
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  <title><![CDATA[jcpenney Launches Solar and Wind Power Projects]]></title>
  <description><![CDATA[&nbsp;Use of Renewable Power Sources Complements Ongoing Energy Managemet E]]></description>
  <pubDate>Wed, 13 Aug 2008 00:00:00 GMT</pubDate>
  <link><![CDATA[http://www.jcpenney.net/OldMedia/old-Media-Room/Press-Releases/jcpenney-News/jcpenney-Launches-Solar-and-Wind-Power-Projects.aspx?feed=jcpenney-News]]></link>     	
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